Insights into the World of Trademarks
Who’s filing the most new Trademarks? A question that is of perennial interest to both the legal and business communities. Legal teams want to know if their firms are keeping up with their competitors. Corporate strategists, are keen to uncover any early-warning signals that other companies in their space are innovating in new ways.
Who cares? Trademark activity has also been of interest to economists, academics and policy makers, who in recent years have demonstrated a clear correlation between companies’ trademark activity and innovation. In sum: innovator companies tend to apply for more trademarks than imitators. These studies have also indicated that “firms are more likely to use trademarks when they are large, when they gauge the risk of imitation by competitors to be high and when they are active in terms of exports.”
Global Trends revealed
- Trademark Volume by Product Class
- Trademark Volume by Country
- The 50 Fastest Growing Trademark Portfolios
Industries Under The Trademark Spotlight
- Clothing, Apparel & Luxury Goods
- Food & Beverages
- Media, Entertainment & Games
- Personal Care, Beauty and Fast-Moving Consumer Goods
- Pharmaceuticals and Medical Devices
- Technology Hardware, Software & Internet
We look at the product Class Trends, regional Trends and take a closer look at the top 5 companies in that industry sector i.e. Nestle, PepsiCo, TimeWarner, L'Oreal, Johnson & Johnson, Coppel, Tencent to name but a few.
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