In this day and age, impatience is the new black. Whether it’s your marketing team screaming for the green light to move ahead with a new brand name or your boss asking for an immediate summary of all the trademark candidates you’ve ever considered, it’s all a bit unreasonable. Or is it?
Ok, you say – this is sounding pretty good. But how do you know you can trust the results? The state-of-the-art artificial intelligence behind NameCheck is based on 12 years of trademark law modeling research that took everything into consideration.
Today, we have access to more information than ever before. And a myriad of technology has been developed to gather and present this data to us. But does merely having more information make things better? If you ask anyone involved in trademark watch, the answer is an emphatic, “No!”
In trademark watching, there’s a chance you may win the battle but lose the war. If you only watch your own portfolio, you may effectively protect your trademarks but miss important activity that impacts not only your brands, but also your company strategy.