Today, we have access to more information than ever before. And a myriad of technology has been developed to gather and present this data to us. But does merely having more information make things better? If you ask anyone involved in trademark watch, the answer is an emphatic, “No!”
What is good has become bad – more information means a more thorough watch, but it also means a lot more noise. Mountains of irrelevant alerts are mixed in with the few critical ones that need immediate attention. Luckily, there’s NameWatch™.
NameWatch not only identifies all the potential threats to your brand, it prioritizes the most relevant and urgent ones for you by leveraging the artificial intelligence that is the core of our trademark management platform. The result? A more effective and efficient approach to trademark watch.
In trademark watching, there’s a chance you may win the battle but lose the war. If you only watch your own portfolio, you may effectively protect your trademarks but miss important activity that impacts not only your brands, but also your company strategy.
NameWatch allows you to expand the scope of your watch beyond just your portfolio to include applications, names and product categories. You can track all the processing steps of any individual trademark application, watch for any words together with a product category that are important to you, and monitor overall activity in a product category to see what your competitors are planning – even those competitors you didn’t know you had! With NameWatch, you get a strategic view of the big picture, putting you in a stronger position to win the war.