The Main Challenges of Trademark Management in the Pharma Industry


In discussion with Tiffany Walter of F. Hoffmann-La Roche AG

The global pharmaceutical market was worth an estimated €845.2 billion ($998.2 billion) at ex-factory prices in 2018 according to The European Federation of Pharmaceutical Industries and Association 2019 report. In 2018, the worldwide pharmaceutical market revenue reached €1.1 trillion with the US holding the biggest market share of 48.9%. The EU is the second biggest market with 23.2% of world pharmaceutical sales.

And, when it comes to trademarks, the pharmaceutical industry has one of the most complex registration processes. That is why we invited Tiffany Walter, Head of Pharma Trademarks of one of the biggest pharmaceutical companies in the world, F. Hoffmann-La Roche AG, to talk about the challenges of trademark management in the industry today.

During this webinar we discuss:

  • The numbers behind trademark applications in the two biggest Pharma regions: the US (USPTO) and the EU (EUIPO)
  • Challenges related to trademark screening and filing
  • Brand protection challenges
  • And much more

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