Foreword

This Privacy notice applies across all websites and services owned and operated by TrademarkNow. By using the term “personal data” or “privacy information” or “personal information”, we mean identifiable information about you, like your name, email, address, telephone number, your organization, contact queries, website visits, blog subscriptions and so on. If the information does not contain identifiable information, then this notice shall not apply. For example, this information does not apply to the information pertaining to business entities.

We may update this privacy notice from time to time. Where a change is noteworthy, we will let you know of these changes by sending an email.

Who we are?

We are TrademarkNow Oy. Our headquarters are in Helsinki, Finland, but we operate all over the world. Address details for our offices are available on our Contact us page.

We provide an intelligent web-based trademark management platform that is used by enterprise companies, law firms and branding agencies for instant trademark search and watch results.

Our principles of data protection

Our approach to data protection is built around three principles.

Transparency:  we want to disclose to you how your personal data is processed.

Having a clear data life cycle: having transparent and clear flow as to when the data is collected, when the data is updated and when it is deleted. We aim to have a simple flow that it is transparent for all data subjects.  

Security: applying best practices and security technology to the storage system to augment server and network security measures and ensuring that the facilities are secure and that all breaches to our server facilities and office premises are avoided.

How do we collect the data?

When you visit our websites or use our services, we collect personal data. The ways we collect it can be generally categorized into the following:

Information that you provide to us actively: When you visit or use some parts of our websites and/or services we might ask you to provide personal data to us. For example, we ask for your contact information when you subscribe our blog, create a trial account or a free account, take part in webinars and contact us with questions or request support.

In the event that you don’t wish to provide us with contact information (personal data), you have the right to reject our request. However, some parts of our websites, or their features, are essentially based on identification information and therefore these parts are not available for the parties who have not provided that data.

Information we collect automatically based on your actions on our websites: When you visit our websites or use our services, we automatically collect certain information based on your actions on the website.  Automatically collected information includes your IP address, your device type, your browser information, browser extension or other information that is necessary for us to know in order to provide you with the best visiting experience.  To provide you with timely marketing, we may also collect information about how you navigate through our websites and services, including what pages you looked at and what links you clicked. This information helps us to better understand how our visitors are using our websites, or our services, so that we can continuously improve our user experience by providing you and other visitors with the information you need more easily.

To be able to correlate this information, we use web browser cookies.

Information we get from public sources and third parties: Although most of the personal data we collect comes directly from you, we may occasionally receive personal data about you from other sources, such as publicly available materials or trusted third parties like our marketing (Hubspot) and research partners. This information is used as supplemental information to your personal data.

How do we use your data?

First and foremost, your personal data is used to provide you with services that you have requested, manage and maintain our relationship with you and to ensure the rights and obligations of both us and you. We also use and process your personal data for the following purposes:

Communications and advertising. We use your contact information to provide you with data and information that you have requested (such as trademark watch reports and other information you have subscribed to), as well as information where we are obligated to notify you (e.g. changes to your legal policies). Besides these, we may also send you news and information about our services.

Support. We use your contact information to get back to you on your support requests, inform you about changes to, or issues with, our services, or notify you of security issues.

To enhance our service and website visiting experience. By tracking, monitoring and analyzing the use of our website, we can enhance and develop better services for you and all of our users. Based on the analyzed results of your actions (what link you click, what topics you are interested in etc), we can create and maintain the best visiting experience.

Profiling. Generally, we are not building profiles of our visitors or users. However, we are interested determining the probability of the user’s organization purchasing our services. Thus we try to determine whether the person using our website is likely to buy or not to.

To analyse, aggregate and report: We may produce aggregated and anonymised analytics and reports on the use of our services and website based on all of the data that we have collected.

We want remind you that if we don’t collect your personal data, we may be unable to provide you with all our services, and some functions and features on our websites may not be available to you.   

How we share data to external parties?

There will be times when we may need to share your personal data with third parties. We do not share, or disclose, your personal data with any third parties unless the that party is:

  • one of our affiliates,
  • a third party helping us develop or operate our website, services, sales or marketing,
  • an actual or potential buyer (and their counsels) in connection with an actual or proposed purchase, merger or acquisition of any part of our business,
  • some other party where you have given your consent to transfer the data.

Retention

Backup and recovery: we safeguard our data by making offline copies of data needed to be restored in the event of a disaster or a data corruption, verifying that no personal information shall be lost inadvertently.

Erasing the personal data: we delete personal information and privacy data when it is no longer necessary in relation to the purposes for which it was collected or otherwise processed. For example, subscription data is deleted when a blog subscriber unsubscribes from our blog notifications, or when the contact has not engaged with our content for 12 months.

International Data Transfers

When we share data, it may be transferred to, and processed in, countries outside the European Economic Area (EEA). These countries may have regulations different to what are in force in your country.

All our transfers are done in accordance with GDPR regulations and each data processor has signed a data processing addendum. In the case that the data is transferred outside the European Economic Area (EEA),  each third party data processor has approved the European Commission’s Standard Contractual Clauses, or they are certificated by Privacy Shield. These necessary precautions and safeguards make sure that your data is processed with care.

Your rights

When it is your personal data, you always have certain rights in relation to it. First, you have the right to know what personal data we hold about you and the right to request the rectification of incorrect information, if there is any.

Second, you also have the right to request a copy of your personal data, or ask us to erase your data if we no longer have a proper reason for using it.

Third, you also have right to object to how your personal data is being processed. Even if we need to retain your data in order to provide you with the service you have requested, you may still have the right to object to how your personal data is used if you think that it is not used in accordance with the consent you have given us.

How to use your rights?

You can exercise these rights at any time by sending an email to privacy@trademarknow.com. If you’re not happy with how we are processing your personal data, please let us know.

We will review and examine your complaint and try to get back to you within a reasonable time. Furthermore, you may also contact your local data protection authority for their assistance.

Contact us

We’re always eager to hear from you. If you’re curious about what personal data we hold about you or how we have received your data, send a request email to privacy@trademarknow.com.