Making data driven decisions with cutting-edge intelligent technology - TrademarkNow’s reliable data helps trademark professionals to make strategic decisions with confidence
Using TrademarkNow’s platform and intelligent legal technology enables the in-house IP legal team at Specsavers to perform trademark knockout searches, identify similar trademarks, and provide advice to marketing and commercial teams within hours.
In this case study Antony Douglass, Legal Director, Intellectual Property, Data Protection, Marketing & Digital Strategy at Specsavers, covers how he uses the global platform and its AI to drive efficiencies and allow legal teams to support the business in even the most challenging of timescales when needed.
Antony Douglass, Legal Director, Intellectual Property, Data Protection, Marketing & Digital Strategy, Specsavers
"Trademark clearance results from TrademarkNow drove a 40% lift in the IP legal team’s delivery time of new brand name clearance."