Fair Play - Branding In The World Of Sports

Competition around branding is every bit as fierce in the sports world as it is on the pitch. With millions of passionate fans supporting a huge variety of sports and teams around the world, protecting the intellectual property of those teams is a critical business. Join us to learn about the key challenges and discover solutions that can help the sports and teams we love!

Webinar take-aways include:

  • The Sports Industry As A Business
  •  Branding & Enforcement In The Sports World
  •  Considerations For Trademark Owners
  •  Sports Brands Online

Watch the webinar recording

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Luka Jelčić

Attorney-at-law at ZMP IP

Luka Jelčić was admitted to the bar in 2014 and is a lawyer in cooperation with Zivko Mijatovic & Partners. Speaking both English and Croatian, his practice areas include Intellectual Property litigation (patent and trademark), contentious intellectual property matters and unfair competition cases. He has always followed major football and basketball leagues and given the wide scope of industries to which intellectual property applies, it is natural to combine work and personal interests. Luka provides Intellectual property advice for a number of international sports organizations and leagues in the South East Europe region.

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Philipp Strommer

Attorney-at-law at Grünecker 

A lawyer at Grünecker – Patent- und Rechtsanwälte, Philipp Strommer was admitted to the bar in 2012. His practice areas cover all trademark-related fields including trademark litigation, prosecution, general advice; Unfair competition; Domain names; Internet and data protection and insolvency law. He advises many international clients in the sports, entertainment and fashion world in both German and English and does mostly anticounterfeiting and litigation work lately. He is a huge sports fan and has always been interested in sports brands and marketing. As part of the Grünecker team, he is happy to be able to merge his work and personal interests.