Trademark Growth in Switzerland Demands Innovative Search Solutions

Lisa Wright,

Did you know that trademark activity in Switzerland’s registry grew by 11% in 2020 when compared to the previous year? This significant increase in filing volumes has resulted in a need for fast and reliable Swiss trademark screening, search, and clearance solutions — to better serve a growing Swiss market.

In this article, I take a look at the economic drivers in Switzerland today and examine Swiss trademark activity over the last five years. I also highlight innovative search solutions for IP professionals that are dedicated to the Swiss market, and let you know about a brand new, special offer that Corsearch has for you to help you to streamline your trademark registration and brand protection processes in Switzerland and abroad!

Economic Drivers in Switzerland

Switzerland is one of the leading economies in the world today and according to the World Bank Switzerland had a GDP of $703,082.44 million in 2019. But what springs to mind when you think of Switzerland? Chocolate or watches? Although these two products are ubiquitous in the country, the economy in Switzerland is, in fact quite diverse, and is divided into three sectors, namely: agriculture, industry, and services. The most established of these is the service sector, which comprises around 72% of Swiss GDP, followed by industry (27%) and agriculture (1%).

1. Service

Switzerland’s insurance, tourism and banking industries dominate the service sector. Swiss banks form a significant part of the service sector — with Credit Suisse and UBS being two well-known examples.

2. Industry

The industrial sector is mostly dependent on import-export. Rolex, Nestlé, and Swatch are examples of well-known brands in this sector, although small and medium-sized enterprises (SMEs) conduct the majority of trade. Watchmaking does also play a major role in the growth of the Swiss economy as Switzerland is one of the leaders in the export of high-quality timepieces.

3. Agriculture

In spite of Switzerland’s famous mountain views the country is not widely thought of as agricultural. However Swiss agriculture actually produces more than 60% of food for the population.

Some of these economic drivers are reflected in an analysis of the Swiss trademark register, which reveals a high proportion of filings in Nice service classes over the last five years.

Swiss Trademark Data

When analyzing trademark data in the Swiss Registry (CH IPI), retrieved by TrademarkNow’s ExaMatch™, to search Swiss trademarks, we see that from January 1, 2015, to December 31, 2020, the overall volume of trademark applications has increased by 14% over this five year period.

It is perhaps not a huge surprise that the bias towards a service industry economy in Switzerland is reflected by trademark findings — three of the top five Nice Classes are Service Classes with Class 35 (Advertising and Business) taking first place on the list with a 9.9% ratio share. Class 41 (Education and Entertainment) and Class 42 (Research and Development) are in third and fourth positions.

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And, it is interesting to note that nine out of the top ten product descriptions are also found in Service Classes — save “Software” which is attributed to Class 9 (Electrical and Scientific Devices).

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Search Smarter in Switzerland

Corsearch’s unique dual approach of smart automated trademark searching married with expert human experience is one of the reasons why we are a trusted provider of professional trademark search in Switzerland today. By leveraging technology and human expertise Corsearch delivers fast, comprehensive search results in Switzerland and abroad for our clients.

Our innovative technology and trademark databases are updated regularly and contain official sources of fresh data from more than 180 countries' PTO databases, including the Swiss registry (CH IPI) and WIPO.

Our trademark search analysts that serve the Swiss market are native speakers (Swiss German, French, Italian, and English) and highly experienced trademark professionals. And, our clients get dedicated customer support from our global Customer Success team, which operates in multiple time zones, to ensure first-class customer service.

From trademark research, screening, clearance search, and watching — Corsearch has you covered. We offer a wide range of trademark solutions — as well as in-use investigations in Switzerland and globally.

Complimentary Swiss Trademark Watch

To help you to streamline your Swiss trademark search and watch processes, we are now offering a complimentary six-month Trademark Watch* with all new Swiss Search orders! To avail of this time-limited offer, please just place your Swiss Search Order online any time before September 30, 2021.

Your Swiss search (and watch) is in safe hands with Corsearch!


*Offer applies to new word mark Swiss Search Orders only. The offer runs from May 1, 2021, and ends on September 30, 2021. Terms and conditions apply.


** The above-mentioned brands are noted for factual reporting purposes only. The listing of the brands does not imply any relationship with Corsearch or its related entities.