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What Makes a Great Trademark Attorney?

Amongst those new to the trademark world, a familiar theme emerges. Queries are raised about the basics of trademarks, the necessity of registration and the value (or otherwise) of consulting with a trademark attorney. Client education is a consistent hot topic amongst lawyers in almost every practice area but none are required to ‘prove’ their value to quite the same extent or with such dreary regularity as trademark attorneys.

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INTALM, Liberty’s Kitchen and Corporate Social Responsibility

Sir Terry Pratchett wrote “Those that can do, will have to do for those who can’t and someone has to speak for those who have no voices.” While this is undoubtedly true, it is much more critical wherever possible, to empower the transformation of those who can’t into those who can and support the voiceless into finding a voice of their own.

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INTA Leadership - The trademark world is far from perfect:

The trademark world is far from perfect. Like everyone, I’m far from unfamiliar with the notion of imperfection. Our lived experiences are full of inconsistent policies, the impact of legislation with unintended or unforeseen consequences, misunderstandings, miscommunication, mistakes and sometimes outright incompetence or malice.

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A Background in AI, Machine Learning and Legal-Tech

A principal focus of legal-tech software companies has long been efficiency:  helping lawyers and legal organizations to automate routine tasks, be more productive and eliminate ‘busywork’.  Across different kinds of applications this has meant, for example, standardizing legal forms, digitizing records and making them more accessible and useful, and reducing costs of storing and retrieving various kinds of legal information.

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Ode To the Trademark Attorney

Ode To the Trademark Attorney

When you think about trademarks & branding
And corporate logos galore,
You think of the colours and taglines
Arrayed on the shelves of the store.

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Ten Things Trademark Attorneys Wish All Their Clients Knew

There are core fundamentals at the heart of every arena of life and trademark law is no exception. For the trademark attorneys who help their clients create and protect strong brands, communicating these core fundamentals is essential to their role. So what might they want you to understand about trademarks?

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The IP Office of the Future

For the IP offices around the globe, the need to maintain a clear and (perhaps more crucially) effective register that meets the often conflicting needs of trademark owners, poses an ever-increasing challenge. This challenge has been exacerbated by the advent of the information age, millennial attention spans, often quicker brand life-cycles and rapid globalisation of products that catch fire with consumers. Capitalisation of these fast-moving, multi-jurisdictional markets is increasingly problematic and frustrating for business owners confronted with a clearance and registration process often counted in months. 

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