One recent study published in Inside Counsel revealed that 80 percent of executives worry that infringement is on the rise, but only a few are actively monitoring their portfolio of trademarks. It’s crucial to understand as quickly as possible when your marks are subject to infringement, both to protect consumer trust and avoid unsatisfactory legal judgments.
In one recent case, a Taiwanese brand waited six years to file litigation from when they first initiated invalidation actions. This six-year gap made their request for compensation invalid.
In a world where prolonged, unnoticed infringement may invalidate your claims of harm, actively monitoring all your marks becomes even more critical.