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Posts about Trademark Watch

The Gate for Perpetual Right: Trademark Renewals

The stable rule is that as long as the owner renews the trademark, the exclusivity gained by trademark is perpetual. Considering most of the countries have renewal deadlines and grace periods as inextensible, monitoring trademark renewals and grace period times are crucial for ke…

4 Factors That Cause Irreparable Harm to Trademarks

One recent study published in Inside Counsel revealed that 80 percent of executives worry that infringement is on the rise, but only a few are actively monitoring their portfolio of trademarks. It’s crucial to understand as quickly as possible when your marks are subject to infri…

How Will Trump's Presidency Affect IP and Trademark Protection?

There are not enough emojis in the world to capture the full spectrum of emotions surrounding 2016's presidential election cycle in the United States. Even now, the country is still figuring out how to process the results. Whether you feel like your side won or lost the election,…

Trademark Monitoring: Should You Be Watching ALL Your Marks?

Yes, trademark monitoring should NOT be limited to "crown jewel" marks. Interestingly, that is exactly what most large corporations do - focus on their top 10-20 marks while ignoring the rest. At this point, most of our new clients express a similar sentiment: Hold on. We're a HU…

5 Essential Steps to Protecting a Trademark

Losing a trademark battle can have devastating effects on your business. Fighting to protect a trademark in court is also expensive and time-consuming. The monetary cost is excruciating, the attention can be disastrous, and you could be forced to rework your entire marketing stra…

Inside Counsel's Guide to Managing Multiple Trademarks

Sometimes things fall through the cracks. Even the most conscientious of employees will occasionally have an oversight. Unfortunately, the freedom to make such mistakes does NOT exist within your organization's legal counsel. With thousands (if not millions) of dollars on the lin…

Introducing NameWatch

TrademarkNow Launches NameWatch, a Cloud-Based Trademark Watch Solution Powered By Patent-Pending Algorithms and Artificial Intelligence