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Posts about Trademark Watch

100-Year-Old Trademarks in 2021

A trademark registration search can reveal many insights to brand owners. It can be used to gather competitor intelligence, or to detect similar or identical trademark applications in time to file an observation or opposition. At TrademarkNow, we also like to run trademark search…

Five Resolutions For Trademark Professionals To Mark The New Year!

While the New Year is traditionally a good time to reflect upon your career and work achievements, considering how to improve those more conventional work practices that make everything run smoothly but are far from glamorous can often be sidelined. However, it is these data-inte…

An Innovative Trademark Protection Strategy For All Brand Stewards

One of the first questions asked by trademark owners when a trademark watch service is recommended to them by counsel is: “I have a registered trademark, why do I need a monitoring service? Is it not protected automatically?” The short answer is “No”. Trademark registration is on…

E-Commerce, Counterfeits, And The Holiday Season

While holiday season shopping events such as Black Friday and Cyber Monday present excellent opportunities for genuine brands, they also come attached with a risk from increased IP infringement.

A Question Of Faith

On the issue of bad faith trademarks in the European Union, Advocate-General Sharpston, in her Opinion in Chocoladefabriken Lindt & Sprüngl v OHIM  stated:

The Gate for Perpetual Right: Trademark Renewals

The stable rule is that as long as the owner renews the trademark, the exclusivity gained by trademark is perpetual. Considering most of the countries have renewal deadlines and grace periods as inextensible, monitoring trademark renewals and grace period times are crucial for ke…

4 Factors That Cause Irreparable Harm to Trademarks

One recent study published in Inside Counsel revealed that 80 percent of executives worry that infringement is on the rise, but only a few are actively monitoring their portfolio of trademarks. It’s crucial to understand as quickly as possible when your marks are subject to infri…