Blog

With the eSports industry expected to hit a value of $1.5 billion this year, companies are scrambling to register trademarks to protect their brands. The recent INTA Europe Conference 2020 in Madrid was focused on the convergence of the sports and eSports industries. However, wit…

Do you ever wish that you had more time to get things done? Well this year you do. 2020 is a leap year and we all have 366 days to get things done. 

TikTok is a video-uploading mobile app that is going places. It is fast becoming one of the world’s most downloaded social media apps and so it is not too surprising that brands have recently started to pay attention. The demographic of its original core audience of Generation Z …

In the late nineteenth century the word ‘semantics’ alluded to ‘semiotics’, which is a seventeenth century philosophical theory that covers the connection between signs and sign-using behavior. Today, semantics are mostly encountered when talking of words and the intended meaning…

Something that struck TrademarkNow’s founders when they started the company in 2012, and myself too when I joined it three years later, was just how challenging it was for lawyers to buy access to professional trademark search tools.

So much investment goes into launching a new product or service. From development to marketing to sales, project management teams must be continuously alive to any roadblocks (and there are guaranteed to be many).

Can you picture it? - the Marketing and Legal departments embarking on a new naming project in a perfectly symbiotic pas de deux. Marketing send forth their researched and frankly brilliant new product name, Legal (or Outside Counsel) clear it for use and register it as a tradema…

Friends, Romans and…erm….trademark attorneys, lend me your ears. There are few things in life that interest me as much as observing the practice of law. I love the ‘certain uncertainty’ of it. The precise nature of enquiry combined with measured (or sometimes not so measured!) su…

Trademark exclusivity which is enabled by registration, is territorial. Thus companies need to apply to each country one by one within the scope of their market strategies in order to protect their trademarks.

The holiday season is almost upon us and we take a quick look back through 10 of the most popular blogs of 2018: