So, you have your name.
Everyone is excited about it.
All you need to do now is register, right?
Before filing that application, we recommend taking a moment and reevaluating your name selection against some commonly overlooked criteria.
Unfortunately, jumping too quickly from trademark search to trademark application is common. After all, the typical U.S. timeline from filing to approval is 6 to 8 months. While we can all relate to wanting to get our ideas finalized, overlooking red flags may just cause more time delays in the long run.