Non-traditional trademarks have become an increasing trend over the past 18 months. The need for brands to differentiate themselves from competitors has led to colors, jingles, sounds, and even smells to be registered as trademarks.
These days it seems like the holiday season is always upon us. Starting on the very first day of the year and ending on New Year’s Eve, we are spoiled for choice when it comes to celebrations! However, along with the lighter side of marking the moment with family and friends, the…
The United States does everything on a grand scale. From its legendary Cadillacs and Dodges to Superstores, America understands that more is more. If you want to grow your brand, the US market represents the gold standard in commercial ambition. That is why domestic and internati…
Michael Jordan retired from basketball in 2003. That’s 16 years ago. However, thanks to the ‘Jordan’ brand operated by Nike, he still earns around $100 million a year. Football legend David Beckham left the sport in 2013, but somehow, I don’t think he is relying on a British go…
In the trademark world, as indeed in life in general, everything is interconnected and small changes in one area can lead to knock on effects in another. The business world is global and for many companies, expanding their customer base across regions is a necessary goal for comm…
1919 was an interesting year in terms of the world stage. In France, the Treaty of Versailles brought about the end of WW1, ushering in a new stability. The oldest existing airline, KLM Royal Dutch Airlines, was established. The British House of Commons elected their first female…
Across Intellectual Property Offices (IPOs) globally, different regulations, systems and practices mean that at least a passing familiarity with that region is helpful in terms of successful trademark registration. In the EU, for example, it is a requirement that the representati…
Amongst those new to the trademark world, a familiar theme emerges. Queries are raised about the basics of trademarks, the necessity of registration and the value (or otherwise) of consulting with a trademark attorney. Client education is a consistent hot topic amongst lawyers in…
The trademark application process can be a long one - and certainly much longer than people applying for the first time (or the first time in a new region) might realise. There are some common factors that will impact your time frame to successful registration and an examination …
