Digital Brand Protection — Challenges And Solutions
Online markets are growing fast and the popularity of eCommerce websites has seen an unprecedented surge during the COVID-19 pandemic. According to Statista:
Blog
Posts about Trademark Registration
Pharma Trademark Activity — A Look Back at Class 5 in 2020
Did you know that in 2020, over 46,000 trademark applications were filed in Class 5 (Pharmaceuticals and Medical Supplies) in the USPTO and the EUIPO?
Trademarks Protecting The Future of Pharma Innovation
In recent decades, the pharmaceutical industry has contributed significantly to the great strides that have been made against diseases including; cancer, HIV/Aids, and tropical diseases such as malaria. In 2020, when the world was engulfed by the COVID-19 pandemic, pharma compani…
How To Reduce Brexit-Related Counterfeiting Risk
The UK historically has a strong track record of seizing counterfeit goods.
The Impact Of The Brexit Deal On IP Professionals And Trademark Owners
For IP professionals and trademark owners, Brexit and the EU-UK Trade and Cooperation Agreement, agreed to on December 24, 2020, impacts both the right to access EU markets and the registration of trademarks. In this article, we examine what the Brexit deal will mean for IP profe…
100-Year-Old Trademarks in 2021
A trademark registration search can reveal many insights to brand owners. It can be used to gather competitor intelligence, or to detect similar or identical trademark applications in time to file an observation or opposition. At TrademarkNow, we also like to run trademark search…
Five Resolutions For Trademark Professionals To Mark The New Year!
While the New Year is traditionally a good time to reflect upon your career and work achievements, considering how to improve those more conventional work practices that make everything run smoothly but are far from glamorous can often be sidelined. However, it is these data-inte…
Human Expertise and Machines Working In Perfect Harmony
Robots taking over the world and super computers replacing the human brain? Artificial intelligence (AI), deep learning, and machine learning have consistently made headlines since the advent of the Internet in the late 1960s.
Holiday Trademarks – Trick or Treat?
Halloween is fast approaching and can be big business for brand owners. According to the National Retail Federation’s Annual Survey, in the United States alone, $2.6 billion is spent annually on candy and popcorn, but additional Halloween purchases for costumes, decorations, and …
The EU - China Geographical Indications Agreement – Key Points
On the 14th of September 2020, it was announced that the European Union and the Government of the People's Republic of China signed a historic agreement to cooperate on the protection of geographical indications. In this article I highlight what IP professionals need to know abou…