Posts about Trademark Registration

100-Year-Old Trademarks in 2021

A trademark registration search can reveal many insights to brand owners. It can be used to gather competitor intelligence, or to detect similar or identical trademark applications in time to file an observation or opposition. At TrademarkNow, we also like to run trademark search…

Five Resolutions For Trademark Professionals To Mark The New Year!

While the New Year is traditionally a good time to reflect upon your career and work achievements, considering how to improve those more conventional work practices that make everything run smoothly but are far from glamorous can often be sidelined. However, it is these data-inte…

Human Expertise and Machines Working In Perfect Harmony

Robots taking over the world and super computers replacing the human brain? Artificial intelligence (AI), deep learning, and machine learning have consistently made headlines since the advent of the Internet in the late 1960s.

Holiday Trademarks – Trick or Treat?

Halloween is fast approaching and can be big business for brand owners. According to the National Retail Federation’s Annual Survey, in the United States alone, $2.6 billion is spent annually on candy and popcorn, but additional Halloween purchases for costumes, decorations, and …

The EU - China Geographical Indications Agreement – Key Points

On the 14th of September 2020, it was announced that the European Union and the Government of the People's Republic of China signed a historic agreement to cooperate on the protection of geographical indications. In this article I highlight what IP professionals need to know abou…

Immoral, Scandalous And Disparaging Trademarks

Did you know that in the recent past immoral, scandalous, or disparaging categories of marks could never be protected as trademarks, even after being used in the marketplace?

How To Secure A Trademark Application Filing Date – And Secure The Gift Of Time!

Did you know that there are some universal essential requirements when filing your trademark application - but it is unnecessary to always pay fees upfront. Therefore, it is possible to secure that important filing date without having to lay out fees should your decision to pursu…

Distinctiveness v Descriptiveness In Trademark Law

Deciding on a business trademark can be a minefield for the uninitiated. Simply running a quick Google search to see if your prospective mark has been used by any other organization will not be enough to protect you from a filing objection.

3 Smart Ways To Clear Your Brand Name

Did you know almost 4.57 billion people are active Internet users today? A myriad of mobile apps that enable users to create and share content have been part of our daily lives for a long time. And, needless to say, these powerful social media tools also enable both people and bu…

It’s Time To Get Creative With Trademarks

Non-traditional trademarks have become an increasing trend over the past 18 months. The need for brands to differentiate themselves from competitors has led to colors, jingles, sounds, and even smells to be registered as trademarks.