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Across Intellectual Property Offices (IPOs) globally, different regulations, systems and practices mean that at least a passing familiarity with that region is helpful in terms of successful trademark registration. In the EU, for example, it is a requirement that the representative who files the application to register a trademark has an EU address. That representative does not have to be a trademark attorney although if your application encounters difficulty, one will be required to manage certain issues.

Amongst those new to the trademark world, a familiar theme emerges. Queries are raised about the basics of trademarks, the necessity of registration and the value (or otherwise) of consulting with a trademark attorney. Client education is a consistent hot topic amongst lawyers in almost every practice area but none are required to ‘prove’ their value to quite the same extent or with such dreary regularity as trademark attorneys.

The trademark application process can be a long one - and certainly much longer than people applying for the first time (or the first time in a new region) might realise. There are some common factors that will impact your time frame to successful registration and an examination of these might help you to identify areas where you can speed up the process....although the average time will be largely dictated by the region in which you are applying. There are some common factors that will impact your time frame to successful registration and an examination of these might help you to identify areas where you can speed up the process!