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The IP Office of the Future

For the IP offices around the globe, the need to maintain a clear and (perhaps more crucially) effective register that meets the often conflicting needs of trademark owners, poses an ever-increasing challenge. This challenge has been exacerbated by the advent of the information age, millennial attention spans, often quicker brand life-cycles and rapid globalisation of products that catch fire with consumers. Capitalisation of these fast-moving, multi-jurisdictional markets is increasingly problematic and frustrating for business owners confronted with a clearance and registration process often counted in months. 

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Explore Real A.I. at INTA

The legal industry is alive with discussions around the advent of legal technology and whether or not these changes mean that we will all be out of a job (or not - “Why AI will not replace lawyers”).

Artificial intelligence, machine learning, neural nets and deep learning have quickly become part of our vernacular. The debate rages on as to whether and how much of a threat that might pose.

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Technology and the Trademark Clearance Process

Much of the debate around coming legal technologies is strongly focused on the loss of jobs and the fears that lawyers may soon be replaced by chatbots.

The rate of technological advances in our world has accelerated over the years since the First Industrial Revolution and shows no sign of slowing down. Managing change effectively is challenging and becomes yet more challenging when speed is an element of the equation. Critical to change management is the issue of fear management.

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6 Frustrating Ways to Lose Your Trademark Rights

What happens after you register a trademark?

The application gets approved, the registration certificate gets filed in a drawer somewhere, and everyone goes back to work.

The in-house counsel who worked hard managing the application will quickly move on to other tasks. As the saying goes: “Out of sight, out of mind.”

The inconvenient truth is that trademark ownership isn't like home ownership—it's a lot more like renting.

You, the trademark holder, have agreed to care for your mark in exchange for exclusive rights. Fail to manage that mark properly, and you risk forfeiting those rights.

But what exactly does caring for a trademark look like?

In this article, we'll reveal six possible ways your company could lose trademark rights and how to reduce the likelihood of that happening.

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The Crown Jewels of Dutch Brands

April 27th, the Dutch will celebrate their most beloved of national holidays: King’s Day. Officially marking the birthday of the reigning monarch King Willem-Alexander, this is the day when millions of Dutch people spill into the streets, adults and children alike, to enjoy a day (and night!) long celebration.

The Dutch flag is hung on the fronts of houses. People are dressed head to toe in orange, the national color. Dutch specialities and Dutch-brewed beers are sold from vendors lining streets and city squares throughout the country. For a trademark nerd like me on these special days I like to dig a little deeper into the regions well known brands.

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Should ‘Central Attack’ be abolished?

The International Trademark Association's Board of Directors met a few weeks ago in New York in their first meeting of the year. Amongst the topics of discussion, was the potential reduction in the dependency period of an international trademark registration on the initial domestic registration.

This dependency period currently lasts 5 years and it creates a vulnerability known as "central attack" for your international registration, where its entire validity can be brought to jeopardy by simply contesting the basic registration. A Resolution on the Madrid Protocol Dependency Period in favour of reducing the dependency period to 3 years was considered by the Board and approved.

But Is It enough?

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#WorldIPDay Events Calendar

Next month offers a celebration of all things intellectual property related. April 26th, 2017 will be the 17th World IP day and is the anniversary of the day that the World Intellectual Property Organisation Convention was activated in 1970.

World IP day was brought into being with the intention of helping the world to understand how intellectual property contributes to our lives in both small and large ways.

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