Blog

Posts about Trademark Infringement

Understanding Bad Faith In EU Trademark Law

Running analysis on trademark activity in the European Union over the last decade, from 2010 to 2019, reveals that the market appears extremely healthy. The volume of new applications is growing steadily and at a relatively rapid rate. 

A Question Of Faith

On the issue of bad faith trademarks in the European Union, Advocate-General Sharpston, in her Opinion in Chocoladefabriken Lindt & Sprüngl v OHIM  stated:

Arla v Oatly - milking it for all it’s worth?

The idea of a legally good trademark is different from that of the marketing structure and brand creation can occasionally lead to disagreement between clients, marketing and legal teams. If you want to emphasize to your clients, or marketing team, that trademark registration is …

Horrifying Trademark Infringements

Today is Halloween, and all over the globe, houses will be decorated and children will celebrate by going trick or treating and eating ‘dead-man’s fingers’, and spider cakes. For anyone interested in a little trivia: Halloween derives from the pagan festival Samhain.  

How China Is Dealing With Bad Faith Trademarks

In the world of trademarks, few things have driven Corporate Counsel and IP Attorneys crazier than China’s bad faith trademark epidemic. Filers seek to extract money for the transfer of marks (trademark squatting) or piggyback off the reputation of established brands. Whatever th…

9 More Nasty Trademark Infringement Cases – And How To Avoid Them

Otto von Bismarck’s famous quote - 'Only a fool learns from his own mistakes. The wise man learns from the mistakes of others', obviously rings true with our readers. The most popular blog post to date on TrademarkNow is "Nine Nasty Trademark Infringement Cases – and how to avoid…

Why INTA’s Unreal Campaign Matters

Everyone loves a bargain. There is something very satisfying about saying “I got it for only (fill in the cheap price)” when someone compliments you on your sassy new shoes or bag. And with the trade in counterfeit goods valued at US$917 billion a year, it is understandable that …

Recent EU And US Developments In Trademark Dilution

"Although the trademark is an essential element in the system of undistorted competition its purpose is not, however, to protect its proprietor against practices inherent in competition" (1).