Blog

Posts about Trademark Data

5 Strategic Benefits of Business Intelligence for IP Law Firms

When modern companies deploy business intelligence (BI) strategies, they use a mixture of advanced technologies and services to create data-backed insights that can produce better decision-making. However, for law firms who specialize in intellectual property, the value of BI can…

Opportunities And Challenges In IP Valuation Services

The shift towards a global, digital economy has resulted in the demise of some of the traditional assumptions about measuring the value of a business. Globalization, coupled with a fast-emerging digital economy geared towards service and technology markets, has accelerated this c…

Logo Branding Challenges In The Pharmaceutical And Healthcare Industry

Companies have used IP branding techniques such as word marks and logos for many decades as a means of achieving a competitive advantage. While all potential trademarks face similar challenges in terms of development and registration, there are several unique issues facing those …

IP Opportunities And Challenges In The Filmmaking Industry

The 93rd Academy Awards take place on Sunday, April 25, 2021 and will honor the movies released in 2020. With nominees for Best Picture including The Father, Judas and the Black Messiah, Mank, Nomadland, and Promising Young Woman, it will be a very tough call for the Academy to c…

Trademarks Protecting The Future of Pharma Innovation

In recent decades, the pharmaceutical industry has contributed significantly to the great strides that have been made against diseases including; cancer, HIV/Aids, and tropical diseases such as malaria. In 2020, when the world was engulfed by the COVID-19 pandemic, pharma compani…

The Impact Of The Brexit Deal On IP Professionals And Trademark Owners

For IP professionals and trademark owners, Brexit and the EU-UK Trade and Cooperation Agreement, agreed to on December 24, 2020, impacts both the right to access EU markets and the registration of trademarks. In this article, we examine what the Brexit deal will mean for IP profe…

100-Year-Old Trademarks in 2021

A trademark registration search can reveal many insights to brand owners. It can be used to gather competitor intelligence, or to detect similar or identical trademark applications in time to file an observation or opposition. At TrademarkNow, we also like to run trademark search…