So much investment goes into launching a new product or service. From development to marketing to sales, project management teams must be continuously alive to any roadblocks (and there are guaranteed to be many).
Posts about Trademark Basics
Having joined TrademarkNow a few months ago to do marketing, this is a good time to reflect on some of the things I have learned about trademarks along the way. And definitely some of the things every marketer involved with brands (i.e. everyone!) should keep in mind and realize.
Confusion around various elements of trademarks abound. Queries such as whether you can use a particular mark and whether you need to file an application to register a trademark are common. One area of confusion lies around the TM and R symbols, what they represent and why and wh…