Posts about Trademark Basics

7 Trademark Organizations Who Are Evolving The Learning Landscape

Trademark law can be entertaining and it is often in the news. Cases can be riveting, for example, take the recent case involving dairy and oat-milk major players Arla v Oatly.  Heavy hitting dairy producers, Arla’s marketing campaign slogan was used as a trademark by one of thei…

9 Trademarked Holiday Names - Who Owns Christmas?

These days it seems like the holiday season is always upon us. Starting on the very first day of the year and ending on New Year’s Eve, we are spoiled for choice when it comes to celebrations! However, along with the lighter side of marking the moment with family and friends, the…

The Minefield That is Trademark Clearance Searching

So much investment goes into launching a new product or service. From development to marketing to sales, project management teams must be continuously alive to any roadblocks (and there are guaranteed to be many).

7 Things About Trademarks That Never Crossed My Marketer’s Mind

Having joined TrademarkNow a few months ago to do marketing, this is a good time to reflect on some of the things I have learned about trademarks along the way. And definitely some of the things every marketer involved with brands (i.e. everyone!) should keep in mind and realize.

TM versus R - what’s the difference and why does it matter?

Confusion around various elements of trademarks abound. Queries such as whether you can use a particular mark and whether you need to file an application to register a trademark are common. One area of confusion lies around the TM and R symbols, what they represent and why and wh…