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Posts about Marketing

INTA 2020 Virtual Conference - Coming Soon!

INTA is going virtual this year and more than 3,300 attendees have registered to take part in this innovative Annual Meeting and Leadership Meeting. You can get a sneak peek of what to expect at the two events now courtesy of the INTA Daily News. 

3 Ways To Mark Love Your Lawyer Day

Love Your Lawyer Day falls on the first Friday in the month of November every year. Founded in 2001 by attorney and legal marketing expert, Nader Anise, this unique event has become a popular way of celebrating the work that legal professionals carry out on behalf of their client…

Holiday Trademarks – Trick or Treat?

Halloween is fast approaching and can be big business for brand owners. According to the National Retail Federation’s Annual Survey, in the United States alone, $2.6 billion is spent annually on candy and popcorn, but additional Halloween purchases for costumes, decorations, and …

The EU - China Geographical Indications Agreement – Key Points

On the 14th of September 2020, it was announced that the European Union and the Government of the People's Republic of China signed a historic agreement to cooperate on the protection of geographical indications. In this article I highlight what IP professionals need to know abou…

3 Smart Ways To Clear Your Brand Name

Did you know almost 4.57 billion people are active Internet users today? A myriad of mobile apps that enable users to create and share content have been part of our daily lives for a long time. And, needless to say, these powerful social media tools also enable both people and bu…

6 Brands That Are Literally Moving With the Times

At a very basic level a logo is a symbol made from an image and text that enables us to identify brands that we are fond of. It is a visual trademark. A logo helps your brand to stand out from the competition, identify key information about your business and also build brand reco…

How to Protect Your Trademarks on the Top 6 Social Media Platforms

The digital world that we live in today has led to the wide availability and use of a mind-boggling amount of digital tools. These tools are used to communicate on the Internet, smart devices and through other technologies, enabling businesses to seamlessly extend their reach all…

7 Things About Trademarks That Never Crossed My Marketer’s Mind

Having joined TrademarkNow a few months ago to do marketing, this is a good time to reflect on some of the things I have learned about trademarks along the way. And definitely some of the things every marketer involved with brands (i.e. everyone!) should keep in mind and realize.