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Posts about Managing Trademarks In-House

An Innovative Trademark Protection Strategy For All Brand Stewards

One of the first questions asked by trademark owners when a trademark watch service is recommended to them by counsel is: “I have a registered trademark, why do I need a monitoring service? Is it not protected automatically?” The short answer is “No”. Trademark registration is on…

Human Expertise and Machines Working In Perfect Harmony

Robots taking over the world and super computers replacing the human brain? Artificial intelligence (AI), deep learning, and machine learning have consistently made headlines since the advent of the Internet in the late 1960s.

2021 Looks Bright For The Trademark Industry

After months of planning and a big shift to a new status as a virtual conference, INTA’s 2020 events began with its yearly Leadership Meeting on Friday, November 13th. The Annual Meeting section then officially opened on Monday, November 16th, with CEO Etienne Sanz de Acedo stati…

Covid-19: How we are continuing to help you create and protect your brands

The coronavirus (COVID-19) outbreak has been declared a pandemic by the World Health Organization, causing massive impact on our lives, families and communities. And, we know that businesses and trademark professionals all over the world are today facing many significant challeng…

Is Your Legal Department a ‘Partner’ to Your Business?

It is the general perception that lawyers, whether in-house or private practice, often aren’t viewed in the role of a valuable strategic partner. Instead the legal department can be viewed as being an impediment to the business needs which must be worked around in order to succee…

Why Don't Businesses Value Their IP?

The ever-popular and ever-despairing topic of client education in the world of IP is an interesting one. Despite the years of debate and initiatives employed by various individuals and bodies alike, little active progress can be reported. The useful question to ask then becomes w…

How AI is Transforming the Lives of In-House Trademark Professionals

Managing a large international trademark portfolio is no small endeavour. Aligning the necessary legal requirements with the product development and marketing teams for product launches. Clearance and registration across multiple regions, coordinating the efforts of foreign couns…