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Posts about Managing Trademarks In-House

Is Your Legal Department a ‘Partner’ to Your Business?

It is the general perception that lawyers, whether in-house or private practice, often aren’t viewed in the role of a valuable strategic partner. Instead the legal department can be viewed as being an impediment to the business needs which must be worked around in order to succee…

Why Don't Businesses Value Their IP?

The ever-popular and ever-despairing topic of client education in the world of IP is an interesting one. Despite the years of debate and initiatives employed by various individuals and bodies alike, little active progress can be reported. The useful question to ask then becomes w…

How AI is Transforming the Lives of In-House Trademark Professionals

Managing a large international trademark portfolio is no small endeavour. Aligning the necessary legal requirements with the product development and marketing teams for product launches. Clearance and registration across multiple regions, coordinating the efforts of foreign couns…