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Posts about International Trademark Strategy

The Sad Fate That Can Await A Super Successful Brand

Aspirin, Elevator, Pilates, Hoover, Jacuzzi, Frisbee. Once upon a time, these were all just trademarks, but then they became a product name in everyday language. No one says they "vacuum-cleaned" the lounge or that they threw a "flying disc" in the park anymore! For some territor…

Fashion and Luxury Goods Trademark Activity Bounces Back After Recessions

Before the outbreak of Covid-19, fashion and luxury sales had enjoyed a decade of growth. The value of the global personal luxury goods market over the last decade rose by 91%. It soared from some $147 billion in 2009 to more than $281 billion in 2019. But both sectors are now br…

Playing The Game

With the eSports industry expected to hit a value of $1.5 billion this year, companies are scrambling to register trademarks to protect their brands. The recent INTA Europe Conference 2020 in Madrid was focused on the convergence of the sports and eSports industries. However, wit…

Meteoric Rise of TikTok Demands Agile Trademark Solutions

TikTok is a video-uploading mobile app that is going places. It is fast becoming one of the world’s most downloaded social media apps and so it is not too surprising that brands have recently started to pay attention. The demographic of its original core audience of Generation Z …

It’s Time To Get Creative With Trademarks

Non-traditional trademarks have become an increasing trend over the past 18 months. The need for brands to differentiate themselves from competitors has led to colors, jingles, sounds, and even smells to be registered as trademarks.

The Top Five Trademark Law Developments In 2019

As we leave the last month of this turbulent decade, it is fascinating to look back at the most significant developments. Imagine going back in time to 2010 and telling someone that over the next ten years, their phone would run almost every aspect of their life (and consume most…

9 Trademarked Holiday Names - Who Owns Christmas?

These days it seems like the holiday season is always upon us. Starting on the very first day of the year and ending on New Year’s Eve, we are spoiled for choice when it comes to celebrations! However, along with the lighter side of marking the moment with family and friends, the…

How Will Trademarks Fare In A Brexit Crash-Out?

Brexit. Where do I start? This is the question I imagine is in the minds of most UK Cabinet Ministers as they flick their eyes open every morning, with the knowledge they are one day closer to D-Day – March 29, 2019. Whatever talk there is in the media of extensions and the like,…

First To File Versus First To Use

The debate between which countries are ‘first to file’ and ‘first to use’ is partially a misnomer from the outset in the sense that the rights to all trademarks are dependent on use - ‘use it or lose it’ is a pertinent expression in this context.