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One of the first questions asked by trademark owners when a trademark watch service is recommended to them by counsel is: “I have a registered trademark, why do I need a monitoring service? Is it not protected automatically?” The short answer is “No”. Trademark registration is on…

While holiday season shopping events such as Black Friday and Cyber Monday present excellent opportunities for genuine brands, they also come attached with a risk from increased IP infringement.

Customs enforcement is just one type of IP enforcement action (perhaps the most actively used) and arguably the most important one for stopping the export-import of counterfeit products. 

Do you know the idiom of “apples and oranges”? It is commonly used to describe two things that are fundamentally different and therefore unable to be compared. This metaphor for dissimilarity actually appeared way back in the 17th century in John Ray's proverb collection of 1670 …

Did you know that in eight short years TrademarkNow has grown in size by a whopping 12 thousand percent?

Aspirin, Elevator, Pilates, Hoover, Jacuzzi, Frisbee. Once upon a time, these were all just trademarks, but then they became a product name in everyday language. No one says they "vacuum-cleaned" the lounge or that they threw a "flying disc" in the park anymore! For some territor…

Before the outbreak of Covid-19, fashion and luxury sales had enjoyed a decade of growth. The value of the global personal luxury goods market over the last decade rose by 91%. It soared from some $147 billion in 2009 to more than $281 billion in 2019. But both sectors are now br…

With the eSports industry expected to hit a value of $1.5 billion this year, companies are scrambling to register trademarks to protect their brands. The recent INTA Europe Conference 2020 in Madrid was focused on the convergence of the sports and eSports industries. However, wit…

TikTok is a video-uploading mobile app that is going places. It is fast becoming one of the world’s most downloaded social media apps and so it is not too surprising that brands have recently started to pay attention. The demographic of its original core audience of Generation Z …

Non-traditional trademarks have become an increasing trend over the past 18 months. The need for brands to differentiate themselves from competitors has led to colors, jingles, sounds, and even smells to be registered as trademarks.