In March 2020, news broke that Nike had sold the worldwide famous trademark RF, the initials of tennis superstar Roger Federer to Tenro AG, a company directly controlled by the Swiss champion that manages the portfolio of IP assets attributable to him.
Aspirin, Elevator, Pilates, Hoover, Jacuzzi, Frisbee. Once upon a time, these were all just trademarks, but then they became a product name in everyday language. No one says they "vacuum-cleaned" the lounge or that they threw a "flying disc" in the park anymore! For some territor…
In times of economic hardships, a strong brand is worth its weight in gold. With every player in a particular sector fighting for market share, a well-recognized trademark allows consumers to quickly establish the strengths and dependability of a particular product or service. Th…
Before the outbreak of Covid-19, fashion and luxury sales had enjoyed a decade of growth. The value of the global personal luxury goods market over the last decade rose by 91%. It soared from some $147 billion in 2009 to more than $281 billion in 2019. But both sectors are now br…
“You could say that geographical indications are the Sleeping Beauty of the intellectual property world,” stated WIPO lawyer Marcus Höpperger at the start of the Beijing Symposium-2007.
Every decade has its fads and crazes and so product trends are continually shifting. What’s hot now may not necessarily be in vogue in a year or even a month’s time. Lava lamps, toy company Mattel’s “Hot Wheels”, Hasbro’s electronic game “Simon”, Mars Inc’s “HubbaBubba”, Hacky Sa…
At a very basic level a logo is a symbol made from an image and text that enables us to identify brands that we are fond of. It is a visual trademark. A logo helps your brand to stand out from the competition, identify key information about your business and also build brand reco…
The coronavirus (COVID-19) outbreak has been declared a pandemic by the World Health Organization, causing massive impact on our lives, families and communities. And, we know that businesses and trademark professionals all over the world are today facing many significant challeng…
English writer, A. A. Gill described nostalgia as "the warm, crumbly, honey-coloured, collective 'yesterday' with its fond belief that everything was better back then…". Nostalgia tugs at our soul, tearing us away from the frantic present and uncertain tomorrow and gently guiding…
