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Every decade has its fads and crazes and so product trends are continually shifting. What’s hot now may not necessarily be in vogue in a year or even a month’s time. Lava lamps, toy company Mattel’s “Hot Wheels”, Hasbro’s electronic game “Simon”, Mars Inc’s “HubbaBubba”, Hacky Sa…

At a very basic level a logo is a symbol made from an image and text that enables us to identify brands that we are fond of. It is a visual trademark. A logo helps your brand to stand out from the competition, identify key information about your business and also build brand reco…

The coronavirus (COVID-19) outbreak has been declared a pandemic by the World Health Organization, causing massive impact on our lives, families and communities. And, we know that businesses and trademark professionals all over the world are today facing many significant challeng…

English writer, A. A. Gill described nostalgia as "the warm, crumbly, honey-coloured, collective 'yesterday' with its fond belief that everything was better back then…". Nostalgia tugs at our soul, tearing us away from the frantic present and uncertain tomorrow and gently guiding…

The United States remains the leader when it comes to the world economy and for many businesses who are scaling up, entering the US market with their goods or service is the holy grail. 

With the eSports industry expected to hit a value of $1.5 billion this year, companies are scrambling to register trademarks to protect their brands. The recent INTA Europe Conference 2020 in Madrid was focused on the convergence of the sports and eSports industries. However, wit…

TikTok is a video-uploading mobile app that is going places. It is fast becoming one of the world’s most downloaded social media apps and so it is not too surprising that brands have recently started to pay attention. The demographic of its original core audience of Generation Z …

Non-traditional trademarks have become an increasing trend over the past 18 months. The need for brands to differentiate themselves from competitors has led to colors, jingles, sounds, and even smells to be registered as trademarks.

Trademark law can be entertaining and it is often in the news. Cases can be riveting, for example, take the recent case involving dairy and oat-milk major players Arla v Oatly.  Heavy hitting dairy producers, Arla’s marketing campaign slogan was used as a trademark by one of thei…

At the beginning of each year, it has become customary for TrademarkNow to celebrate the outstanding and unique centurial anniversaries of trademarks that have remained valid over the past 100 years. So as we embark upon the third decade of this century and begin the 2020s, it se…