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Trademark law can be entertaining and it is often in the news. Cases can be riveting, for example, take the recent case involving dairy and oat-milk major players Arla v Oatly.  Heavy hitting dairy producers, Arla’s marketing campaign slogan was used as a trademark by one of thei…

At the beginning of each year, it has become customary for TrademarkNow to celebrate the outstanding and unique centurial anniversaries of trademarks that have remained valid over the past 100 years. So as we embark upon the third decade of this century and begin the 2020s, it se…

In the IP industry trends are important for a company's success and sustainability, as they are in all industries. IP law directly serves trade and the existence of intellectual property rights is directly related to the business activities of companies. In that sense, the IP ind…

As we leave the last month of this turbulent decade, it is fascinating to look back at the most significant developments. Imagine going back in time to 2010 and telling someone that over the next ten years, their phone would run almost every aspect of their life (and consume most…

From the outside, the process of federal trademark registration in the U.S. appears to be a relatively straightforward one. You create a product or service. Give it a name. Decide that you need to protect that name. Run some clearance searches. Discover that your name is not quit…

USPTO’s 2018-2022 Strategic Plan (the Plan) sets out some ambitious policies for this four year period. These include:

In the late nineteenth century the word ‘semantics’ alluded to ‘semiotics’, which is a seventeenth century philosophical theory that covers the connection between signs and sign-using behavior. Today, semantics are mostly encountered when talking of words and the intended meaning…

Obtaining a clear idea of how much it will cost to register a trademark in the US (or anywhere for that matter) is difficult because the answer will always be...it depends. Specifically it depends on how many classes you wish to register across, if it is based on use or intended …

Today is Halloween, and all over the globe, houses will be decorated and children will celebrate by going trick or treating and eating ‘dead-man’s fingers’, and spider cakes. For anyone interested in a little trivia: Halloween derives from the pagan festival Samhain.  

Saturday, 2 November sees the final match of the Rugby World Cup 2019. Regardless of who makes it to the end game, thousands of fans around the world have enjoyed a spectacular event, hosted brilliantly by Japan.