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Posts about Intellectual Property

Trademark Class 5 Goods Appeal To Both Average And High Attention Consumers

A look at the NOSTER - FOSTER Decision of the General Court of the Court of Justice (T-550/19) In Turkey we encounter a cliché judgement when examining the likelihood of confusion among trademarks when it comes to goods in class 5 of the Nice classification,“The consumer segment …

7 Important Vaccines And Their Trademarks

It is not often all countries of the world are united in wanting the same thing, but all highly anticipate a vaccine for COVID-19. And finally, in mid-July 2020, we had some good news.   Results from a team at the University of Oxford show that its vaccine – co-developed with the…

Well-known Fighters Winning (and Losing) Trademarks

In March 2020, news broke that Nike had sold the worldwide famous trademark RF, the initials of tennis superstar Roger Federer to Tenro AG, a company directly controlled by the Swiss champion that manages the portfolio of IP assets attributable to him.  

The Sad Fate That Can Await A Super Successful Brand

Aspirin, Elevator, Pilates, Hoover, Jacuzzi, Frisbee. Once upon a time, these were all just trademarks, but then they became a product name in everyday language. No one says they "vacuum-cleaned" the lounge or that they threw a "flying disc" in the park anymore! For some territor…

Strong Brands Survive And Thrive In Recessions

In times of economic hardships, a strong brand is worth its weight in gold. With every player in a particular sector fighting for market share, a well-recognized trademark allows consumers to quickly establish the strengths and dependability of a particular product or service. Th…

Fashion and Luxury Goods Trademark Activity Bounces Back After Recessions

Before the outbreak of Covid-19, fashion and luxury sales had enjoyed a decade of growth. The value of the global personal luxury goods market over the last decade rose by 91%. It soared from some $147 billion in 2009 to more than $281 billion in 2019. But both sectors are now br…

More Than Just A Mark - Geographical Indications

“You could say that geographical indications are the Sleeping Beauty of the intellectual property world,” stated WIPO lawyer Marcus Höpperger at the start of the Beijing Symposium-2007.

Trademarks That Are Bang On-Trend in 2020

Every decade has its fads and crazes and so product trends are continually shifting. What’s hot now may not necessarily be in vogue in a year or even a month’s time. Lava lamps, toy company Mattel’s “Hot Wheels”, Hasbro’s electronic game “Simon”, Mars Inc’s “HubbaBubba”, Hacky Sa…