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Did you know that in eight short years TrademarkNow has grown in size by a whopping 12 thousand percent?

A look at the NOSTER - FOSTER Decision of the General Court of the Court of Justice (T-550/19) In Turkey we encounter a cliché judgement when examining the likelihood of confusion among trademarks when it comes to goods in class 5 of the Nice classification,“The consumer segment …

It is not often all countries of the world are united in wanting the same thing, but all highly anticipate a vaccine for COVID-19. And finally, in mid-July 2020, we had some good news.   Results from a team at the University of Oxford show that its vaccine – co-developed with the…

In March 2020, news broke that Nike had sold the worldwide famous trademark RF, the initials of tennis superstar Roger Federer to Tenro AG, a company directly controlled by the Swiss champion that manages the portfolio of IP assets attributable to him.  

Aspirin, Elevator, Pilates, Hoover, Jacuzzi, Frisbee. Once upon a time, these were all just trademarks, but then they became a product name in everyday language. No one says they "vacuum-cleaned" the lounge or that they threw a "flying disc" in the park anymore! For some territor…

In times of economic hardships, a strong brand is worth its weight in gold. With every player in a particular sector fighting for market share, a well-recognized trademark allows consumers to quickly establish the strengths and dependability of a particular product or service. Th…

Before the outbreak of Covid-19, fashion and luxury sales had enjoyed a decade of growth. The value of the global personal luxury goods market over the last decade rose by 91%. It soared from some $147 billion in 2009 to more than $281 billion in 2019. But both sectors are now br…

May the 4th be with you? No it may not, apparently... unless you’ve got an in with a particular anthropomorphic cartoon mouse and his associates.

“You could say that geographical indications are the Sleeping Beauty of the intellectual property world,” stated WIPO lawyer Marcus Höpperger at the start of the Beijing Symposium-2007.

Every decade has its fads and crazes and so product trends are continually shifting. What’s hot now may not necessarily be in vogue in a year or even a month’s time. Lava lamps, toy company Mattel’s “Hot Wheels”, Hasbro’s electronic game “Simon”, Mars Inc’s “HubbaBubba”, Hacky Sa…