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Posts about Branding Strategy

3 Brands That Fight Loneliness

There are times in life when we will all feel lonely or isolated. Stressful events, such as the current COVID-19 pandemic and the new travel restrictions that are in place for many of us may mean that we are also now feeling emotionally cut off from family and friends and feeling…

Trademark Similarity - It’s Not As Simple As Apples And Oranges

Do you know the idiom of “apples and oranges”? It is commonly used to describe two things that are fundamentally different and therefore unable to be compared. This metaphor for dissimilarity actually appeared way back in the 17th century in John Ray's proverb collection of 1670 …

3 Smart Ways To Clear Your Brand Name

Did you know almost 4.57 billion people are active Internet users today? A myriad of mobile apps that enable users to create and share content have been part of our daily lives for a long time. And, needless to say, these powerful social media tools also enable both people and bu…

Well-known Fighters Winning (and Losing) Trademarks

In March 2020, news broke that Nike had sold the worldwide famous trademark RF, the initials of tennis superstar Roger Federer to Tenro AG, a company directly controlled by the Swiss champion that manages the portfolio of IP assets attributable to him.  

Strong Brands Survive And Thrive In Recessions

In times of economic hardships, a strong brand is worth its weight in gold. With every player in a particular sector fighting for market share, a well-recognized trademark allows consumers to quickly establish the strengths and dependability of a particular product or service. Th…

6 Brands That Are Literally Moving With the Times

At a very basic level a logo is a symbol made from an image and text that enables us to identify brands that we are fond of. It is a visual trademark. A logo helps your brand to stand out from the competition, identify key information about your business and also build brand reco…

Arla v Oatly - milking it for all it’s worth?

The idea of a legally good trademark is different from that of the marketing structure and brand creation can occasionally lead to disagreement between clients, marketing and legal teams. If you want to emphasize to your clients, or marketing team, that trademark registration is …

Could You Say No To This Face? Your Trademark Attorney Might!

There is no question that the modern day branding project is fraught with increasing challenges. On the one side, the attention of the marketplace in a media world is increasingly difficult to grab. When you do grab that attention, retaining it instead of quickly becoming another…