In March 2020, news broke that Nike had sold the worldwide famous trademark RF, the initials of tennis superstar Roger Federer to Tenro AG, a company directly controlled by the Swiss champion that manages the portfolio of IP assets attributable to him.
In times of economic hardships, a strong brand is worth its weight in gold. With every player in a particular sector fighting for market share, a well-recognized trademark allows consumers to quickly establish the strengths and dependability of a particular product or service. Th…
At a very basic level a logo is a symbol made from an image and text that enables us to identify brands that we are fond of. It is a visual trademark. A logo helps your brand to stand out from the competition, identify key information about your business and also build brand reco…
by Gokcen Uzer Cengelci / Lisa Wright / Olli Juuso
The idea of a legally good trademark is different from that of the marketing structure and brand creation can occasionally lead to disagreement between clients, marketing and legal teams. If you want to emphasize to your clients, or marketing team, that trademark registration is …
There is no question that the modern day branding project is fraught with increasing challenges. On the one side, the attention of the marketplace in a media world is increasingly difficult to grab. When you do grab that attention, retaining it instead of quickly becoming another…
