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Posts about Branding

3 Brands That Fight Loneliness

There are times in life when we will all feel lonely or isolated. Stressful events, such as the current COVID-19 pandemic and the new travel restrictions that are in place for many of us may mean that we are also now feeling emotionally cut off from family and friends and feeling…

3 Smart Ways To Clear Your Brand Name

Did you know almost 4.57 billion people are active Internet users today? A myriad of mobile apps that enable users to create and share content have been part of our daily lives for a long time. And, needless to say, these powerful social media tools also enable both people and bu…

Could You Say No To This Face? Your Trademark Attorney Might!

There is no question that the modern day branding project is fraught with increasing challenges. On the one side, the attention of the marketplace in a media world is increasingly difficult to grab. When you do grab that attention, retaining it instead of quickly becoming another…

The Power of Branding - Krispy Kreme Protest Edition

It is the dream of every marketer to create an irresistible hunger for their brand amongst their consumer base. For their brand to be instantly recognisable and desirable in a veritable sea of brands and consumer options. For their customers to queue all night to be amongst the f…