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Posts about Branding

Could You Say No To This Face? Your Trademark Attorney Might!

There is no question that the modern day branding project is fraught with increasing challenges. On the one side, the attention of the marketplace in a media world is increasingly difficult to grab. When you do grab that attention, retaining it instead of quickly becoming another…

The Power of Branding - Krispy Kreme Protest Edition

It is the dream of every marketer to create an irresistible hunger for their brand amongst their consumer base. For their brand to be instantly recognisable and desirable in a veritable sea of brands and consumer options. For their customers to queue all night to be amongst the f…