What Do The Top 200 USPTO Representatives Have In Common?

Elena Gorbatenko and Gökçen Uzer Çengelci,

The United States does everything on a grand scale. From its legendary Cadillacs and Dodges to Superstores, America understands that more is more.

If you want to grow your brand, the US market represents the gold standard in commercial ambition. That is why domestic and international companies and their attorneys work incredibly hard to secure USPTO trademarks.

In the commercial world, the US stands like a giant on the global stage. As the world’s largest economy, the country boasts a GDP of approximately $20.513 trillion. And the United States Patent and Trademark Office (USPTO) is currently the second-largest filing registry in the world, with the China National Intellectual Property Administration (CNIPA) taking the top spot.

USPTO data analysis

Deep analysis of our USPTO data by our analysts, enabled us to identify the top 200 USPTO representatives. We also examined recent USPTO filing and registration activity, processing times and overall success rates, as well as success rates per Nice class.

USPTO representatives survey

In November 2019 we compiled a survey and reached out to this cohort of top 200 USPTO representatives. We quizzed them about their best practices, work-life balance, job satisfaction and use of technology and more, in order to discover the secret sauce and driving forces behind their success.

Top 200 USPTO representatives - TrademarkNow report

The results of both our data analysis and survey have now been compiled into our eBook report: “Top 200 USPTO Representatives in 2018”. We hope that you enjoy reading our insights into USPTO trademark activity and into the current thinking of today’s top legal talent in the US.

Five take-outs from our survey

Below is a brief look at what the top movers and shakers of the top USPTO representatives have in common.

1. Half of the top 200 USPTO legal representatives have been in practice for 16-25 years

Intellectual property law is notoriously complex, and it seems that nothing replaces good old-fashioned experience when it comes to being a top trademark attorney. This should come as no surprise. Not only does IP law cross-over with many other legal disciplines such as commercial, company, competition, and IT law, it also requires knowledge of multiple industries and innovations, many of which did not exist a few years ago (I bet you never expected you would see the day your fridge would remind you to get milk on the way home from work).

2. They work a lot…

What is the price of success? It seems if you want to leave the office at 5pm, becoming a leading trademark attorney may not be the job for you. Only 10% of the survey respondents work regular business hours and not all are happy about this. The two main reasons highlighted for working overtime were “this is what it takes for my business to be successful” and “to be available to my clients”.

3. But they love what they do

In spite of having to often work long hours, the top 200 USPTO representatives garner enormous satisfaction in helping businesses protect their IP and brand. And a vast majority find the work they do interesting. It would appear that for these attorneys, the old cliché of “do a job you love and you will never work a day in your life” rings true. What do you enjoy most about being an IP/trademark professional? Please rank your 8 responses in order of importance.


4. Client care is key

Commercial law is viewed by most as fairly free from emotion. However, behind every instruction is a person; be it a CEO, start-up entrepreneur, or in-house counsel. Maya Angelou, an American poet, singer, memoirist, and civil rights activist once famously said: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." It therefore comes as no surprise that in our survey respondents cited the improvement of client care and satisfaction as the most important benchmark of success, not only in commercial terms, but also personal satisfaction.

5. The future is positive

Thanks to globalization, liberalization of international trade, the increasing value of IP, new technologies, and new business models, the need to create and protect brands and positive publicity are constantly increasing. This is especially true in developing economies. Therefore, talented IP attorneys can be confident that their career trajectory is heading in only one direction – up.

Final words

The top USPTO representatives are highly experienced, work exceptionally hard, love what they do, and invest in the right tools to ensure their trademark searches are accurate. To gain deeper insights into recent USPTO filing and registration activity, processing times, overall success rates and success rates per Nice class - as well as the motivations that drive the success of the top 200 USPTO representatives - please download and read our latest eBook report entitled Top 200 USPTO Representatives in 2018.

Top 200 USPTO Representatives

By Elena Gorbatenko and Gökçen Uzer Çengelci
Elena Gorbatenko, Marketing Specialist at TrademarkNow is responsible for all social media, daily Hubspot magic and overall support of content production and marketing activities. In her free time, she likes to do yoga and enjoys the arts - particularly the theatre. Gokcen Uzer Cengelci, Trademark Counsel at TrademarkNow, worked as a trademark attorney for over 12 years in several top-tier trademark law firms where she specialized in opposition procedures and trademark portfolio management strategies. Having graduated from Istanbul University Law School, Gokcen holds Master’s degrees from both Ankara University Law Faculty (LLM) and Hanken School of Economics (MSc). Apart from her master thesis on Geographical Indications she also regularly publishes blog posts on various trademark law topics. Gokcen has a deep interest in trademark portfolio management and the role of legal tech in IP.