Three Summer Reads for Trademark Attorneys

Mikael Kolehmainen,

As lawyers, we spend our days reading, examining and parsing the written word - reviewing case law; writing and revising briefs, memorandums, motions, etc.; and poring over contracts. Despite the long hours reading and writing for the law, many lawyers spend their evenings and weekends reading amidst other leisure activities.

Here are three books that any trademark attorney or lawyer may want to add to their end-of-summer reading list.

The Practice: Brutal Truths About Lawyers and Lawyering by Brian Tannebaum

In The Practice, Brian Tannebaum, Past President of the Florida Association of Criminal Defense Lawyers, riffs on everything from asking yourself what type of lawyer you want to be, to the most effective way to market yourself in an industry where lawyers increasingly over-rely on social media to prove their relevance. Tannebaum also writes about other important topics, including the proper way to handle referrals, rainmaking, reinventing yourself as a lawyer, personal branding, and much more.

The Practice is far from a dry legal tome. Tannenbaum offers a no-holds-barred "truth" about the legal profession in his honest and at times humorous signature voice.

Tomorrow's Lawyers: An Introduction to Your Future by Richard Susskind

Published in 2013, Tomorrow's Lawyers is required reading if you're interested in the future of the legal profession. Susskind, the best-selling author of The End of Lawyers? and The Future of Law, posits a future world of law significantly transformed by technology - virtual courts, Internet-based global legal businesses, online document production, commoditized service, legal process outsourcing, and web-based simulated practice.

For those lawyers, veterans and young lawyers just entering the field, Tomorrow's Lawyers offers practical guidance for those who intend to build careers and businesses in this legal future. Tomorrow's Lawyers is an essential roadmap to the future of law for those who want to survive the rapidly changing legal landscape.

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

Lawyers, like most knowledge workers, are still adapting to modern digital workflows and all the distractions that threaten daily productivity.

McKeown, a productivity consultant for many executives at technology and digital companies, has written a best-selling guide to navigating today's modern workflows.

At its core, McKeown's message seems simple - distilling your work days and weeks to focus on the work that will have the biggest impact on your company and career. In practice, the focus that McKeown advocates is hard given the demands that most lawyers juggle every day. Hence, McKeown's book delves into the practical application of Essentialism to modify and change your daily work and productivity habits to focus on the core professional tasks that will have the biggest impact.

So, as you take off for the beach or the lake for your last summer retreat, consider popping these books into your bag! You can find the books e.g. from Amazon: