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On the 14th of September 2020, it was announced that the European Union and the Government of the People's Republic of China signed a historic agreement to cooperate on the protection of geographical indications. In this article I highlight what IP professionals need to know abou…

Max Roele, Intelligence Analyst at Corsearch, shares his experience of a career in Brand Protection.

“Women belong in all places where decisions are being made” - Justice Ruth Bader Ginsburg (1933-2020). Supreme Court Justice Ruth Bader Ginsburg, the legal and feminist icon sadly passed away last week. Ginsburg was the second woman to ever serve on the United States Supreme Cour…

Did you know that in the recent past immoral, scandalous, or disparaging categories of marks could never be protected as trademarks, even after being used in the marketplace?

There are times in life when we will all feel lonely or isolated. Stressful events, such as the current COVID-19 pandemic and the new travel restrictions that are in place for many of us may mean that we are also now feeling emotionally cut off from family and friends and feeling…

Do you know that footwear is the most counterfeited item in the world today? 

Did you know that there are some universal essential requirements when filing your trademark application - but it is unnecessary to always pay fees upfront. Therefore, it is possible to secure that important filing date without having to lay out fees should your decision to pursu…

Do you know the idiom of “apples and oranges”? It is commonly used to describe two things that are fundamentally different and therefore unable to be compared. This metaphor for dissimilarity actually appeared way back in the 17th century in John Ray's proverb collection of 1670 …

Did you know that in eight short years TrademarkNow has grown in size by a whopping 12 thousand percent?

Deciding on a business trademark can be a minefield for the uninitiated. Simply running a quick Google search to see if your prospective mark has been used by any other organization will not be enough to protect you from a filing objection.