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The New Trademark Search Engine to Be Thankful For In 2016

Did you know nearly 90 percent of Americans ate turkey—roasted, baked or deep-fried—this Thanksgiving?

We've come a long way since the early colonists and Wampanoag Indians broke bread in the 1600s. Central heating, wireless Internet, and personal freedom are some of the things we can probably all agree warrant gratitude.

At TrademarkNow, we're also thankful for our clients—innovative companies who are positively impacting the world with their products and services. And we're not too shy to say, our clients are thankful for us.

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How to Find the Best Trademark Attorney: 7 Questions to Ask

While there may not be as many trademark attorneys as there are dentists, there are enough to make you wonder: Am I working with the best?  What is their experience? How would I even know?.. when evaluating potential candidates, many factors must be considered. After all, this person is being entrusted with a high level of responsibility.

Choosing the right Trademark Attorney isn't easy, checking these 7 things should help you make the right decision...

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The China Trademark Registration Process Cheatsheet

Registering trademarks internationally is smart.

Whether you are currently selling overseas, or are simply open to the possibility, covering your bases ahead of time is essential.

And, if you are one of the many U.S. companies planning to partner with Chinese retailers, manufacturers and subcontractors in the near future, you DEFINITELY want international protection.

When IS the right time to register in China?

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Do You Know What These Famous Brand Names Mean?

Choosing a new brand name isn't easy:

  • It must be unique,
  • It must capture the essence of what you do,
  • And there must NOT be a similar one already in use.

Checking off all of the above will produce a good trademark name.

But what if being good isn't good enough...

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How Much Do Online Trademark Search Services Cost?

If only we could get everything we need from a free database!

If you or someone on your team has ever uttered the above phrase, you're not alone. Conducting a traditional trademark clearance search is expensive.

But, as every trademark attorney knows, free databases lack the functionality needed to conduct thorough search clearances. Although databases like SPTO, TESS, WIPO, and EUIPO have accurate information, they lack the annotative, reporting and search history functionality needed to get the job done.

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How to Do a Better Trademark Search: Getting it Right the First Time

Artificial intelligence (AI) has become standard in healthcare, finance, and countless other industries. Polydimensional algorithms are used to assess a customer's qualification for a credit card, mortgage, or optimal dosages for an antibiotic prescription. However, the legal technology field has lagged significantly in its adoption of AI for risk assessment and decision making.

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The 5 Most Common Trademark Search Mistakes You Should Avoid

Choosing a brand name is similar to choosing a baby name—only harder.

Fall in love with the name Madison, Charlotte, or Emma? No problem. Your child might encounter others in her class with the same name, but no one will sue you for it.

Of course, such similarities are not tolerated in the business world where money is on the line for brands, products, and services. Put simply, if you care about your name, you must register its trademark. And while common law does offer some protection, it isn't wise for any business to rely solely on it. Should you ever choose to expand your offerings outside of your region, you will risk trademark infringement.

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