No one has time for a lengthy trademark clearance search process.
In fact, many new businesses begin using their intellectual property long before thoroughly delving into the safety of their trademark. For some companies, this practice ends up segueing perfectly into their business plan, and they eventually find out they are safe to use the trademark. For others, not knowing if a trademark is safe to use, ends in disaster.
If your company will be registering a mark at some point, why delay the clearance process?
Typically companies wait for three reasons:
- Out of sight; out of mind (until it becomes pertinent, they don't want to think about it).
- It's expensive (you know you need to apply, but your budget may be strained).
- It's time-consuming (most businesses have more pressing tasks than sifting through mountains of data).
The good news?
Technology is changing the way we do business, making the trademark clearance process easier than ever before. In this article, we'll reveal our best tips for accelerating that process.