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6 Questions To Ask Before Bringing Trademark Work In-House

The results of ALM Intelligence’s Corporate Counsel Insourcing and Outsourcing Survey were recently released in their report - “Build or Buy? The Evolution of Law Department Sourcing.” This report highlights a dramatic shift in insourcing for the majority of legal departments in companies of all sizes, reflecting the growing importance of in-house legal departments in the vital planning and execution of a company’s bigger goals.


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3 Insider Tips for Accelerating Trademark Clearance Searches

No one has time for a lengthy trademark clearance search process.

In fact, many new businesses begin using their intellectual property long before thoroughly delving into the safety of their trademark. For some companies, this practice ends up segueing perfectly into their business plan, and they eventually find out they are safe to use the trademark. For others, not knowing if a trademark is safe to use, ends in disaster.

If your company will be registering a mark at some point, why delay the clearance process?

Typically companies wait for three reasons:

  1. Out of sight; out of mind (until it becomes pertinent, they don't want to think about it).
  2. It's expensive (you know you need to apply, but your budget may be strained).
  3. It's time-consuming (most businesses have more pressing tasks than sifting through mountains of data).

The good news?

Technology is changing the way we do business, making the trademark clearance process easier than ever before. In this article, we'll reveal our best tips for accelerating that process. 

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The Top 100 Words Used in Trademarks 2016

The Top 100 words used in both E.U & U.S trademark applications have been revealed and the word that tops the list is… 'the'. Which is probably not a surprise to anyone as it is the most frequently used word in the English language, “accounting for around 4% of all the words we write.”

The word 'the' is used almost twice as often as the word 'and' which sits in second place, followed by the word 'of', again not terribly surprising. What is interesting from this list are the new entries to the Top 100 in comparison to the 2015 data.

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The 4 Telltale Characteristics of the Best Trademark Lawyers

When it comes to protecting your trademark, hiring the wrong lawyer can be disastrous for your business. Conversely, the right lawyer can set you apart from the competition by:

  • Helping you avoid costly mistakes in the selection and use of your mark.
  • Advising you on the risks associated with your mark and the best way to defend it.
  • Helping you search and register your mark with a higher application success rate.

The benefits of a great trademark lawyer should be enough reason to search for one, but how can you tell the exceptional from the average? In this article, we'll look at four characteristics the best trademark lawyers share.

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The In-House Counsel’s Guide to International Trademark Search

How was your last international trademark search experience?




Normally, these are not adjectives in-house counsel would associate with an international search. And there are some reasons for this: An increasing number of potential threats due to economic globalization, costly legacy provider search packages, and the complexities around understanding international regulations - to name a few.

With that said, it doesn't have to be difficult. Like anything else, things get a whole lot easier when you have the right tools. Case in Point: Would you rather install a wall-to-wall shelving unit using a plain ole' screwdriver or a cordless, electric?

If installing shelving units was your livelihood, investing in the higher-end model would probably be a good decision. You would get more done in less time, thus making more money.

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Who is the Best Trademark Attorney in NYC?

Intellectual property is a crucial asset for many types of businesses.

Due to the technological expansion of commerce, protecting the value of trademarks, designs, copyrights, and patents has become exceedingly complex. Because of this, top companies turn to top attorneys for support.

Having worked with many trademark attorneys over the years, the best ones have a few things in common:

  1. Vision - to see how a company can leverage trademark protections to gain greater control over commercial transactions (in ways the competitors may not have thought to do so).
  2. Experience - in handling multiple intellectual property issues—from application to litigation, and false advertising to domain disputes.
  3. Commitment - to creating win-win partnerships that provide the utmost value for all parties.

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How Much Does a Trademark Attorney Cost?

You can't do it all.

At some point, most corporations will have to rely on trademark attorneys for registering, and protecting trademarks. It’s a multi-step process, requiring unwavering attention to detail, and intimate knowledge of the culture, laws, and languages of the region in which you want to register. Your company may not have the manpower or the skill-set to get these complex jobs done solely in-house.

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Trademark Monitoring: Should You Be Watching ALL Your Marks?

Yes, trademark monitoring should NOT be limited to "crown jewel" marks.

Interestingly, that is exactly what most large corporations do - focus on their top 10-20 marks while ignoring the rest. At this point, most of our new clients express a similar sentiment:

Hold on. We're a HUGE company. We couldn't possibly monitor all of our brands with our current budget, staff, and time constraints.

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The In-House Trademark Attorney's Guide to Reducing Expenses

Trademark law has changed in recent years.

And we're not just talking about the laws themselves, though many countries have undergone massive changes in legislation.

We mean the amount of money, time, and effort required to conduct a thorough risk-assessment. If you're a trademark lawyer who began his or her career pre-Internet, you know exactly what we're talking about.

In the early 2000s, the Internet opened the doors to something we now take for granted: A global economy with business opportunities beyond our predecessors' wildest dreams. But it also paved the way for something we didn't want: An increasingly complex trademark clearance process.

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Are You Making These 5 Costly International Trademark Search Mistakes?

$30,000—that's the typical cost of ONE global trademark search.

Want a legal analysis on top of that? Expect to pay an additional $10,000.

They say, "You get what you pay for." And, in many ways, that is true—outsource to a legacy provider and you can move forward with your trademark selection with a high-degree of confidence.

But that's only if your candidate is found to be low-risk. Unfortunately, there are NO REFUNDS for candidates that are deemed high-risk.

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