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4 Considerations Before Purchasing a Dead Trademark

Finding the ideal trademarks for your business can be grueling.

In a global economy that’s growing every day, the opportunities to seize the marks you want without creating a likelihood of confusion with an existing trademark is steadily shrinking.

When you find a mark you like, it can seem like an opportunity too good to pass up. The issues start when these perfectly matched marks are dead or abandoned.

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7 Mistakes to Avoid When Choosing a Product Brand Name

A rose by any other name would smell as sweet.

William Shakespeare wrote that...

He obviously never tried to sell Pee Cola to tourists in Ghana =)

The reality is – names do affect perception.

The instant we hear a new word our brains immediately go to work trying to make sense of it: Does it sound like something we've heard before? What does it remind us of? How does it feel?

That is, if we care enough to focus on the name in the first place! Companies of all sizes routinely underestimate the importance of the naming process. Understandably, executives want to release their products and services into the marketplace as soon as possible.

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Are You In Danger of App Store Trademark Infringement?

There's an app for that...

You're probably familiar with the popular catchphrase. It can be found in a variety of creative memes across the Internet.

But did you know the combination of words has actually been trademarked since 2009? When the U.S. Patent and Trademark Office granted Apple rightful ownership.

Obviously, the trendsetting company knew a good thing when they saw it.

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All You Want for Christmas: The Best Trademark Search Tool (and Socks)

One can never have too many pairs of socks.

Whether there really is an invisible dryer monster who eats them one at a time or your dog is secretly stockpiling them because he loves your scent so much...

"Boring socks" are a gift that will be received with genuine enthusiasm by most adults. But if you're looking to gift your coworkers with something more substantial than socks this holiday season, we understand.

All You Want for Christmas: The Best Trademark Search Tool

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How to Come Up With a World Class Brand Name

We've been here for 10 hours!

Brainstorming ideas for a new company name has us on the edge.

A wadded up pile of papers clutters the corner.

An empty pot of coffee sits on the table.

Seven coworkers stare bleary-eyed into the distance.

This morning, our trademark attorney called with some terrible news:

  • Our 1st choice brand name was deemed "high risk."
  • Our 2nd choice had an unfavorable meaning in Swahili.
  • And no one on the legal team liked our 3rd choice (we don't either).

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The New Trademark Search Engine to Be Thankful For In 2016

Did you know nearly 90 percent of Americans ate turkey—roasted, baked or deep-fried—this Thanksgiving?

We've come a long way since the early colonists and Wampanoag Indians broke bread in the 1600s. Central heating, wireless Internet, and personal freedom are some of the things we can probably all agree warrant gratitude.

At TrademarkNow, we're also thankful for our clients—innovative companies who are positively impacting the world with their products and services. And we're not too shy to say, our clients are thankful for us.

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How to Find the Best Trademark Attorney: 7 Questions to Ask

While there may not be as many trademark attorneys as there are dentists, there are enough to make you wonder: Am I working with the best?  What is their experience? How would I even know?.. when evaluating potential candidates, many factors must be considered. After all, this person is being entrusted with a high level of responsibility.

Choosing the right Trademark Attorney isn't easy, checking these 7 things should help you make the right decision...

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The China Trademark Registration Process Cheatsheet

Registering trademarks internationally is smart.

Whether you are currently selling overseas, or are simply open to the possibility, covering your bases ahead of time is essential.

And, if you are one of the many U.S. companies planning to partner with Chinese retailers, manufacturers and subcontractors in the near future, you DEFINITELY want international protection.

When IS the right time to register in China?

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Do You Know What These Famous Brand Names Mean?

Choosing a new brand name isn't easy:

  • It must be unique,
  • It must capture the essence of what you do,
  • And there must NOT be a similar one already in use.

Checking off all of the above will produce a good trademark name.

But what if being good isn't good enough...

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