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Leap Day 2020 - When Time Is On Your Side

Do you ever wish that you had more time to get things done? Well this year you do. 2020 is a leap year and we all have 366 days to get things done. 

Meteoric Rise of TikTok Demands Agile Trademark Solutions

TikTok is a video-uploading mobile app that is going places. It is fast becoming one of the world’s most downloaded social media apps and so it is not too surprising that brands have recently started to pay attention. The demographic of its original core audience of Generation Z …

Valentine's Day - 3 Alternatives And Their Trademarks

A day of romance, February 14th marks a day of celebration of St. Valentine's Day around the world. Yet its origins are a bit of a mystery. The Catholic Church recognizes at least three different saints named Valentine or Valentinus and they were all martyred, having met untimely…

Geographical Indicators In The Trademark World

You may not have heard the term geographical indicator (GI) before. However, as soon as you read the word ‘champagne’, you will know exactly what it refers to. That’s right; fizzy wine cannot be called champagne unless it is produced in the Champagne region of France, meaning a G…

It’s Time To Get Creative With Trademarks

Non-traditional trademarks have become an increasing trend over the past 18 months. The need for brands to differentiate themselves from competitors has led to colors, jingles, sounds, and even smells to be registered as trademarks.

The Value of Legal Blogging And How To Begin

Any PR expert will say that if you want to become known as an expert in a particular area such as intellectual property law, you need to be blogging (and vlogging) on a fairly consistent basis. 

3 New Year’s Work Resolutions Worth Keeping

Did you know that it is now possible for trademark professionals to boost their productivity, by spending less time on routine tasks at work? We would all probably like to stress less in 2020 and here are a few tips that can help you to work smarter and be a better business partn…

7 Trademark Organizations Who Are Evolving The Learning Landscape

Trademark law can be entertaining and it is often in the news. Cases can be riveting, for example, take the recent case involving dairy and oat-milk major players Arla v Oatly.  Heavy hitting dairy producers, Arla’s marketing campaign slogan was used as a trademark by one of thei…