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Fashion and Luxury Goods Trademark Activity Bounces Back After Recessions

Before the outbreak of Covid-19, fashion and luxury sales had enjoyed a decade of growth. The value of the global personal luxury goods market over the last decade rose by 91%. It soared from some $147 billion in 2009 to more than $281 billion in 2019. But both sectors are now br…

World IP Day 2020 - Celebrating Creativity And Innovation

World Intellectual Property Day was founded by the member states of the World Intellectual Property Organization (WIPO) in 2000 as a means of increasing general understanding of intellectual property. The day is celebrated globally on April 26th each year. This April date also ma…

The Darkest Days

If someone had suggested in February that by the end of April, nearly half the world’s population would be living under some form of requested or mandatory confinement thanks to a global pandemic, they would have been gently led off for a ‘lie down’. Now lockdown is the new norma…

More Than Just A Mark - Geographical Indications

“You could say that geographical indications are the Sleeping Beauty of the intellectual property world,” stated WIPO lawyer Marcus Höpperger at the start of the Beijing Symposium-2007.

Access to Medical Cannabis Creates Trademark Application Surge

In August 2019, Emma Matthews wrote a beautiful yet painful story of her battle to obtain cannabidiol in the UK for her 12-year-old son, Louis, who suffers from seizures. Ms. Matthews and her son have relocated to the Netherlands because, without medical cannabis, Louis has zero …

Eat, Sleep, Work(out), Repeat

As our stores, restaurants and public recreational areas continue to close during the current global crisis that we are experiencing today, it may not be as easy to look after your physical and mental health. Nutrient-rich products aren't always readily available in our stores, s…

Trademarks That Are Bang On-Trend in 2020

Every decade has its fads and crazes and so product trends are continually shifting. What’s hot now may not necessarily be in vogue in a year or even a month’s time. Lava lamps, toy company Mattel’s “Hot Wheels”, Hasbro’s electronic game “Simon”, Mars Inc’s “HubbaBubba”, Hacky Sa…

6 Brands That Are Literally Moving With the Times

At a very basic level a logo is a symbol made from an image and text that enables us to identify brands that we are fond of. It is a visual trademark. A logo helps your brand to stand out from the competition, identify key information about your business and also build brand reco…