TrademarkNow Launches NameWatch, a Cloud-Based Trademark Watch Solution Powered By Patent-Pending Algorithms and Artificial Intelligence
TrademarkNow, a Helsinki-based company with offices in New York, today announced the launch of NameWatch™, a next-generation trademark watch solution, at the International Trademark Association's Trademark Administrators and Practitioners Meeting.
TrademarkNow built NameWatch, a unique cloud-based software, to address the most common complaint about the trademark watch process that watch reports include too much irrelevant noise. Currently, trademark lawyers and paralegals subscribe to a trademark watch service for their existing trademark portfolio. The watch reports generated from the service typically require attorneys and paralegals to spend hours of valuable time sifting through irrelevant alerts to find the few critical ones that need immediate attention. TrademarkNow built and designed NameWatch from the ground up to be a powerful tool for trademark attorneys. Utilizing cutting-edge algorithms and sophisticated artificial intelligence, NameWatch identifies all the potential threats to a brand and prioritizes the most urgent and relevant alerts to eliminate the noise allow for a more effective and efficient approach to trademark watch.
"TrademarkNow was founded on the idea of utilizing intelligent technology and computing power to solve and address the business process issues trademark attorneys grapple with on a daily basis," said Mikael Kolehmainen, TrademarkNow CEO. "In our discussions with our customers, trademark attorneys, we identified trademark watching as ripe for innovation. We believed that if we applied the artificial intelligence that powers our trademark search product, NameCheck™, to trademark watching, we could create useful analysis for attorneys, eliminating laborious, manual reviews of often irrelevant trademark watch alerts. With NameWatch, we delivered on that initial vision."
In addition to cutting out the irrelevant noise surrounding trademark watch, NameWatch also allows attorneys to expand their watch beyond their own company or client's portfolio of brands. NameWatch's expansive trademark watching includes the progress of new trademark applications, specific names, and product categories, so trademark teams can have a more complete and strategic view of their trademark landscape.
TrademarkNow will be exhibiting and showcasing the newly launched NameWatch product throughout the International Trademark Association's Trademark Administrators and Practitioners Meeting (Booth #11).