Removing the requirement for graphical representation in the EU:A European Union Trade Mark (EUTM) is a unitary application which for the moment, covers all 28 Member States. This is likely due to reduce to 27 with the coming ‘Brexit’ of the UK from the EU although quite how and when this will happen is uncertain. Until last year, a ‘graphical representation’ of the proposed mark was required to accompany your application for the registration of a trademark.
That requirement has now been lifted which, in theory, opens the door a little wider for non-conventional trademarks which have historically struggled in Europe. However, that requirement for graphical representation has not been lifted everywhere.