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Posts about TrademarkNow | Trademark Registration

7 Steps For Successful Brand Building

Did you know that, depending on the size of your company and the life-stage it is at, building a new brand from scratch could cost you anywhere between USD $10,000 to USD $500,000? However, building a successful brand is not just a financial commitment, it can also require a larg…

Losing Your Rights In A Trademark

Did you know that, according to the World International Property Organization (WIPO), there were an estimated 10.9 million trademark applications filed worldwide in 2018? This denotes a growth of some 19% since the previous year and marks the 9th consecutive year of growth!

The Role Of Trademarks In Franchising

Are you a Big Mac or Whopper person? Well, with the right credentials and a franchise agreement, you could actually operate your very own McDonald’s or Burger King restaurant and get burgers on tap!  

Fast Tracking Your Trademark Application

One of the most frequently asked questions by entrepreneurs and small business owners of their trademark attorney is: “How long does it take to get a trademark?” 

New Year, New Brand

Each new year brings a surge of trademark activity as businesses start to plan for 2020 and look towards launching new brands for their goods and services. 

How To Maximize Brand Strength

Want to know how to boost the valuation of your business? Invest in brand strength. Brand strength (sometimes known also as brand equity) is the value that is carried by a brand.  Brand equity - as defined by David A. Aaker in his book “Building Stronger Brands” - is: “A set of a…

The USPTO - The Whole Story

Did you know that the USPTO is one of the busiest trademark registries in the world? The U.S. remains the leader when it comes to the world economy and for many businesses who are scaling up, entering the U.S. market with their goods or service is the holy grail.  If you register…

How To Determine Nice Classes for Trademarks

Determining the appropriate Nice classes (sometimes also called ‘International Classes’) to file under during your trademark application can be a rather complicated process. Registering your trademark under the right class(es) is a key component to your overall trademark protecti…

7 Steps to Successful Trademark Registration

Your brand might very well be your business’s most valuable commercial asset. The globalization of commerce and the connectivity of the digital age that we all live and work in, has broadened the reach of brands on a massive scale. A strong brand, with universal, global appeal is…