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3 Famous Movie Franchises And Their Marks

Although many of us have been enjoying watching the latest movies from the comfort of home lately thanks to subscription video on demand (SVOD) platforms such as Amazon Prime, Netflix, Disney + and Hulu, the film industry as a whole has been greatly impacted by the current global…

TrademarkNow Easter Egg Hunt

Easter takes place this year on April 12th and typically occurs at the beginning of spring, a season of new beginnings, when flowers bloom and animals are born. Eggs are a symbol of birth and fertility. And, so it is perhaps not surprising that Easter eggs are associated with thi…

Brand Protection Is No Joke

April Fools' Day is marked all over the world each year on April 1st. It is widely held that in England on this day in 1700, people began to popularize the annual tradition of April Fools’ Day by playing practical jokes on each other.

Barbie Brand Moving With The Times

Does the Barbie brand represent female empowerment? Many would argue that until very recently the doll reflected the reality of only a small minority of girls and women and the brand was accused by the public for many years of being out of touch.