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Posts about TrademarkNow | Trademark Basics

7 Steps For Successful Brand Building

Did you know that, depending on the size of your company and the life-stage it is at, building a new brand from scratch could cost you anywhere between USD $10,000 to USD $500,000? However, building a successful brand is not just a financial commitment, it can also require a larg…

Various Forms Of Bad Faith

According to the Collins English dictionary bad faith is defined as ‘Intention to deceive; treachery or dishonesty’. If someone is ‘acting in bad faith’ that is widely understood as a person who intentionally tries to deceive or mislead another in order to gain some advantage.

Losing Your Rights In A Trademark

Did you know that, according to the World International Property Organization (WIPO), there were an estimated 10.9 million trademark applications filed worldwide in 2018? This denotes a growth of some 19% since the previous year and marks the 9th consecutive year of growth!

The Role Of Trademarks In Franchising

Are you a Big Mac or Whopper person? Well, with the right credentials and a franchise agreement, you could actually operate your very own McDonald’s or Burger King restaurant and get burgers on tap!  

Finding A Strong Trademark

“The easiest way to make money is - create something of such value that everybody wants and go out and give and create value, the money comes automatically.” – Jordan Belfort (The Wolf of Wall Street).

3 Famous Movie Franchises And Their Marks

Although many of us have been enjoying watching the latest movies from the comfort of home lately thanks to subscription video on demand (SVOD) platforms such as Amazon Prime, Netflix, Disney + and Hulu, the film industry as a whole has been greatly impacted by the current global…

Fast Tracking Your Trademark Application

One of the most frequently asked questions by entrepreneurs and small business owners of their trademark attorney is: “How long does it take to get a trademark?” 

TrademarkNow Easter Egg Hunt

Easter takes place this year on April 12th and typically occurs at the beginning of spring, a season of new beginnings, when flowers bloom and animals are born. Eggs are a symbol of birth and fertility. And, so it is perhaps not surprising that Easter eggs are associated with thi…

Brand Protection Is No Joke

April Fools' Day is marked all over the world each year on April 1st. It is widely held that in England on this day in 1700, people began to popularize the annual tradition of April Fools’ Day by playing practical jokes on each other.

Barbie Brand Moving With The Times

Does the Barbie brand represent female empowerment? Many would argue that until very recently the doll reflected the reality of only a small minority of girls and women and the brand was accused by the public for many years of being out of touch.