Blog

Posts about TrademarkNow | Branding Strategy

7 Steps For Successful Brand Building

Did you know that, depending on the size of your company and the life-stage it is at, building a new brand from scratch could cost you anywhere between USD $10,000 to USD $500,000? However, building a successful brand is not just a financial commitment, it can also require a larg…

The Role Of Trademarks In Franchising

Are you a Big Mac or Whopper person? Well, with the right credentials and a franchise agreement, you could actually operate your very own McDonald’s or Burger King restaurant and get burgers on tap!  

Finding A Strong Trademark

“The easiest way to make money is - create something of such value that everybody wants and go out and give and create value, the money comes automatically.” – Jordan Belfort (The Wolf of Wall Street).

Brand Protection Is No Joke

April Fools' Day is marked all over the world each year on April 1st. It is widely held that in England on this day in 1700, people began to popularize the annual tradition of April Fools’ Day by playing practical jokes on each other.

New brand? Your international trademark search just got easier

Are you starting a new business or thinking about adding a new good or service to your existing business? If you have decided that your organization could benefit from some branding, how do you choose the right trademark and approach creating a trademark strategy?

Barbie Brand Moving With The Times

Does the Barbie brand represent female empowerment? Many would argue that until very recently the doll reflected the reality of only a small minority of girls and women and the brand was accused by the public for many years of being out of touch. 

New Year, New Brand

Each new year brings a surge of trademark activity as businesses start to plan for 2020 and look towards launching new brands for their goods and services. 

7 Festive Christmas Trademarks To Get You Into the Spirit

Kentucky Fried Chicken is not normally what would spring to mind when one hears the word ‘Christmas’. However, a chicken bucket meal is the preferred Christmas fare in Japan. What makes Christmas special for everyone today is different and of course, it all kind of depends where …

How To Maximize Brand Strength

Want to know how to boost the valuation of your business? Invest in brand strength. Brand strength (sometimes known also as brand equity) is the value that is carried by a brand.  Brand equity - as defined by David A. Aaker in his book “Building Stronger Brands” - is: “A set of a…