Are you starting a new business or thinking about adding a new good or service to your existing business? If you have decided that your organization could benefit from some branding, how do you choose the right trademark and approach creating a trademark strategy?
Posts about TrademarkNow | Branding
What do you think the future holds for our planet? No one knows for sure how global warming will impact our environment.
Each new year brings a surge of trademark activity as businesses start to plan for 2020 and look towards launching new brands for their goods and services.
What keeps most C-level executives up at night? It’s “lack of speed and agility in their business” according to advertising legend Sir Martin Sorrell.
When you think of the holiday season, the first thing that springs to mind is perhaps family celebrations and presents. The second thing that you think of is probably food and drink.
How do superbrands connect with the individual to make them a part of the collective? The short answer is that they leverage technology. Assisting branding and marketing clients with their brand creation and trademark management workflows is at the core of what our AI tech platfo…
Today many industries are going through systematic changes. The automotive industry, in particular, is in the process of undergoing the most fundamental transformation since the invention of the car.
Want to know how to boost the valuation of your business? Invest in brand strength. Brand strength (sometimes known also as brand equity) is the value that is carried by a brand. Brand equity - as defined by David A. Aaker in his book “Building Stronger Brands” - is: “A set of a…
It’s a jungle out there. Did you know that in 2018 over 12 million trademark applications were filed worldwide?