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9 Trademarks We Only Consume Over The Holiday Season

When you think of the holiday season, the first thing that springs to mind is perhaps family celebrations and presents. The second thing that you think of is probably food and drink.

The Technology Behind Superbrands

How do superbrands connect with the individual to make them a part of the collective? The short answer is that they leverage technology. Assisting branding and marketing clients with their brand creation and trademark management workflows is at the core of what our AI tech platfo…

An Iconic Automotive Logo on the Move!

Today many industries are going through systematic changes. The automotive industry, in particular, is in the process of undergoing the most fundamental transformation since the invention of the car.

7 Festive Christmas Trademarks To Get You Into the Spirit

Kentucky Fried Chicken is not normally what would spring to mind when one hears the word ‘Christmas’. However, a chicken bucket meal is the preferred Christmas fare in Japan. What makes Christmas special for everyone today is different and of course, it all kind of depends where …

How To Maximize Brand Strength

Want to know how to boost the valuation of your business? Invest in brand strength. Brand strength (sometimes known also as brand equity) is the value that is carried by a brand.  Brand equity - as defined by David A. Aaker in his book “Building Stronger Brands” - is: “A set of a…

The USPTO - The Whole Story

Did you know that the USPTO is one of the busiest trademark registries in the world? The U.S. remains the leader when it comes to the world economy and for many businesses who are scaling up, entering the U.S. market with their goods or service is the holy grail.  If you register…

An Influencer’s Guide To Trademarks

In 2018, Molly Mae Hague was an influencer who had done pretty well for herself. With 150,000 or so followers, she landed promotions and was able, at the tender age of 19, to move out of home. And her followers loved her.

How To Determine Nice Classes for Trademarks

Determining the appropriate Nice classes (sometimes also called ‘International Classes’) to file under during your trademark application can be a rather complicated process. Registering your trademark under the right class(es) is a key component to your overall trademark protecti…

7 Steps to Successful Trademark Registration

Your brand might very well be your business’s most valuable commercial asset. The globalization of commerce and the connectivity of the digital age that we all live and work in, has broadened the reach of brands on a massive scale. A strong brand, with universal, global appeal is…