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8 Steps To Successful Trademark Registration in 2021

Did you know that your brand might very well be your business’s most valuable commercial asset? A registered trademark offers security and value and is one factor in creating revenue and value for a business. The globalization of commerce and the connectivity of the digital age t…

Three Festive Trademarks That Make Your Taste Buds Tingle

The festive season runs from early November to early January each year and its traditions bring people together all over the world. From dusting off the best dinnerware to searching together for the perfect tree or gift, what makes all of these customs extra special for many of u…

Billion-Dollar Companies And Their Trademarks

Are you looking to grow your e-commerce business or startup globally? Whether you plan to go all in and attempt to expand into a billion-dollar company or simply wish to enter a new market, trademarks and intellectual property protection are a vital element to your business plan …

Brand Protection Strategy - Funding, Grants And Advice

Now, more than ever, business cash flows may be getting tighter and it can be a tempting time for smaller organizations and startups, working with limited budgets, to channel more funds into marketing and selling their product or service and to delay their intellectual property a…

7 Steps For Successful Brand Building

Did you know that, depending on the size of your company and the life-stage it is at, building a new brand from scratch could cost you anywhere between USD $10,000 to USD $500,000? However, building a successful brand is not just a financial commitment, it can also require a larg…

Various Forms Of Bad Faith

According to the Collins English dictionary bad faith is defined as ‘Intention to deceive; treachery or dishonesty’. If someone is ‘acting in bad faith’ that is widely understood as a person who intentionally tries to deceive or mislead another in order to gain some advantage.

Losing Your Rights In A Trademark

Did you know that, according to the World International Property Organization (WIPO), there were an estimated 10.9 million trademark applications filed worldwide in 2018? This denotes a growth of some 19% since the previous year and marks the 9th consecutive year of growth!

The Role Of Trademarks In Franchising

Are you a Big Mac or Whopper person? Well, with the right credentials and a franchise agreement, you could actually operate your very own McDonald’s or Burger King restaurant and get burgers on tap!  

Finding A Strong Trademark

“The easiest way to make money is - create something of such value that everybody wants and go out and give and create value, the money comes automatically.” – Jordan Belfort (The Wolf of Wall Street).

3 Famous Movie Franchises And Their Marks

Although many of us have been enjoying watching the latest movies from the comfort of home lately thanks to subscription video on demand (SVOD) platforms such as Amazon Prime, Netflix, Disney + and Hulu, the film industry as a whole has been greatly impacted by the current global…