April Fools' Day is marked all over the world each year on April 1st. It is widely held that in England on this day in 1700, people began to popularize the annual tradition of April Fools’ Day by playing practical jokes on each other.
Are you starting a new business or thinking about adding a new good or service to your existing business? If you have decided that your organization could benefit from some branding, how do you choose the right trademark and approach creating a trademark strategy?
Does the Barbie brand represent female empowerment? Many would argue that until very recently the doll reflected the reality of only a small minority of girls and women and the brand was accused by the public for many years of being out of touch.
Are you thinking of starting your own business? Then self-delusion is the key skill that you need, according to Max Kelly, Senior Vice President for Strategy at global startup accelerator Techstars.
You have a killer idea for a game. You spend some long months developing it. You are happy with the design story, gameplay loops and you have bug tested all aspects of the game. Now you want to submit it to your game platform of choice to start selling. After all, selling the gam…
What do you think the future holds for our planet? No one knows for sure how global warming will impact our environment.
Each new year brings a surge of trademark activity as businesses start to plan for 2020 and look towards launching new brands for their goods and services.
What keeps most C-level executives up at night? It’s “lack of speed and agility in their business” according to advertising legend Sir Martin Sorrell.
When you think of the holiday season, the first thing that springs to mind is perhaps family celebrations and presents. The second thing that you think of is probably food and drink.
How do superbrands connect with the individual to make them a part of the collective? The short answer is that they leverage technology. Assisting branding and marketing clients with their brand creation and trademark management workflows is at the core of what our AI tech platfo…