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How To Maximize Brand Strength

Want to know how to boost the valuation of your business? Invest in brand strength. Brand strength (sometimes known also as brand equity) is the value that is carried by a brand.  Brand equity - as defined by David A. Aaker in his book “Building Stronger Brands” - is: “A set of a…

The USPTO - The Whole Story

Did you know that the USPTO is one of the busiest trademark registries in the world? The U.S. remains the leader when it comes to the world economy and for many businesses who are scaling up, entering the U.S. market with their goods or service is the holy grail.  If you register…

An Influencer’s Guide To Trademarks

In 2018, Molly Mae Hague was an influencer who had done pretty well for herself. With 150,000 or so followers, she landed promotions and was able, at the tender age of 19, to move out of home. And her followers loved her.

How To Determine Nice Classes for Trademarks

Determining the appropriate Nice classes (sometimes also called ‘International Classes’) to file under during your trademark application can be a rather complicated process. Registering your trademark under the right class(es) is a key component to your overall trademark protecti…

7 Steps to Successful Trademark Registration

Your brand might very well be your business’s most valuable commercial asset. The globalization of commerce and the connectivity of the digital age that we all live and work in, has broadened the reach of brands on a massive scale. A strong brand, with universal, global appeal is…

Stanford Law Professor and Author Paul Goldstein Unwrapped

TrademarkNow was founded seven years ago in 2012 by four co-founders in Helsinki. Our Artificial Intelligence trademark global search and watch platform was built to help reduce the workload of trademark attorneys and paralegals, as well as serving marketing and branding professi…