On the list of additions to our lives that the online world has given us - more accessible knowledge, more educational options, faster communications et al - many of us would rank one quite highly. Next day delivery. These magical words grant us freedom from the shackles of physical locations and in-store availability. Whatever we want, we can have it....tomorrow!
But (there always seems to be a 'but'!) how do we know that the coveted product we ordered is the real deal? While much hilarity has ensued from people sharing their experiences of expectation versus reality in online shopping, it needs to be borne in mind that ultimately, they did not receive what they paid for. In some instances, that can be attributed to the selection of a wrong size or not reading the small print regarding measurements. In others, it is more sinister than that.