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Understanding Bad Faith In EU Trademark Law

Running analysis on trademark activity in the European Union over the last decade, from 2010 to 2019, reveals that the market appears extremely healthy. The volume of new applications is growing steadily and at a relatively rapid rate. 

How Trademark Attorneys Can “Name-Check” Themselves

Did you know that you may have been catfished? According to Oxford Languages the definition of the verb to catfish is “to lure (someone) into a relationship by means of a fictional online persona”. The act of catfishing is commonly associated with social media profiles, such as F…

How Distinctive Is Your Own Name?

“What’s in a name? That which we call a rose by any other name would smell as sweet”. This profound quotation from the tragedy ‘Romeo and Juliet’ by English playwright William Shakespeare suggests that names themselves do not hold worth nor meaning - they simply act as labels to …

A Question Of Faith

On the issue of bad faith trademarks in the European Union, Advocate-General Sharpston, in her Opinion in Chocoladefabriken Lindt & Sprüngl v OHIM  stated:

Building A Diverse And Inclusive Work Culture

Do you know the difference between diversity and inclusion? They are often mentioned together and maybe that’s the reason they are often mistakenly presumed to be the same thing -  but they are actually two very different things!

All Kinds of Pharma Products Big and Small - Protecting Us All

The Pharmaceutical industry has undoubtedly changed our world for the better. Pharma industry research and development (R&D) has saved millions of lives and increased the life expectancy of us all. It is difficult to articulately set out the incredible difference modern medicines…

Well-known Fighters Winning (and Losing) Trademarks

In March 2020, news broke that Nike had sold the worldwide famous trademark RF, the initials of tennis superstar Roger Federer to Tenro AG, a company directly controlled by the Swiss champion that manages the portfolio of IP assets attributable to him.  

The Sad Fate That Can Await A Super Successful Brand

Aspirin, Elevator, Pilates, Hoover, Jacuzzi, Frisbee. Once upon a time, these were all just trademarks, but then they became a product name in everyday language. No one says they "vacuum-cleaned" the lounge or that they threw a "flying disc" in the park anymore! For some territor…

5 Pharmaceutical Trends in 2020

The global pharmaceutical industry is responsible for the research, development, production and marketing of medicines. Today the pharma industry is booming. As of 2018 the total global pharmaceutical market was valued at about 1.2 trillion U.S. dollars and has seen an exponentia…

Strong Brands Survive And Thrive In Recessions

In times of economic hardships, a strong brand is worth its weight in gold. With every player in a particular sector fighting for market share, a well-recognized trademark allows consumers to quickly establish the strengths and dependability of a particular product or service. Th…