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How To Future Proof Your Legal Career

by Lisa Wright
Rapid advances in artificial intelligence and automation processes have helped some lawyers to streamline their businesses and provide a faster and more cost effective service for their clients. The intellectual property sector is one of the best in class examples of this trend a…

How Japan Is Making “The Jetsons” World A Reality

by Judith Soto
Remember The Jetsons? Despite being over fifty years old, this children’s cartoon is still used as a reference point for what we imagine the future may look like. Hanna-Barbera produced and first aired the cartoon in the early 1960s; and how we loved it. From flying, driverless c…

How China Is Dealing With Bad Faith Trademarks

by Ilianna Soto
In the world of trademarks, few things have driven Corporate Counsel and IP Attorneys crazier than China’s bad faith trademark epidemic. Filers seek to extract money for the transfer of marks (trademark squatting) or piggyback off the reputation of established brands.  Whatever t…

How to Protect Your Trademarks on the Top 6 Social Media Platforms

by Nick Potts
The digital world that we live in today has led to the wide availability and use of a mind-boggling amount of digital tools. These tools are used to communicate on the Internet, smart devices and through other technologies, enabling businesses to seamlessly extend their reach all…

A Day in the Life of TrademarkNow CEO Mikael Kolehmainen

by Lisa Wright
Happy 7th Birthday TrademarkNow! It is sometimes hard to believe that in just seven short years we have come so far. Since the company was created in 2012 by the four co-founders Mikael, Heikki, Anna and Matti we have grown our customer base and now have several thousand users, w…

The Vienna Agreement Viewed Through Gendered Lenses

by Gokcen Uzer Cengelci / Mikko J Virtanen
The Vienna Agreement was concluded in Vienna in 1973 and amended in 1985. It establishes a classification (the Vienna Classification) for marks that consist of, or contain, figurative elements. It is administered by the World Intellectual Property Organization (WIPO).

Amendments To The Canadian Trademarks Act – What You Need To Know

by Judith Soto
On June 17, 2019, major amendments to Canada’s Trademarks Act (R.S.C., 1985, c. T-13) came into force. The amendments updated trademark regulations and brought Canada’s laws into line with the Madrid Protocol, the Nice Agreement and the Singapore Agreement (Treaties).  

Copyright Deadlock in Trademark Cases

by Gökçen Uzer Çengelci
Did you know that works subject to copyright protection can theoretically also be used as trademark signs? In most countries artistic work, a title of a book, or even a character name, can be used as a trademark - unless it falls under the provision of “descriptiveness and distin…

9 More Nasty Trademark Infringement Cases – And How To Avoid Them

by Judith Soto
Otto von Bismarck’s famous quote - 'Only a fool learns from his own mistakes. The wise man learns from the mistakes of others', obviously rings true with our readers. The most popular blog post to date on TrademarkNow is "Nine Nasty Trademark Infringement Cases – and how to avoid…

Can We Exterminate Parasite Brands?

by Judith Soto
Publicly traded companies spend on average 11% of their annual budget on marketing. The Gartner Research study which provided this figure states:

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