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How to Streamline the Process of Choosing a Brand Name and Trademark

When naming products and services on behalf of clients, branding agencies face a particular dilemma: How can we ensure our best ideas will pass the trademark application process?

The unfortunate reality is they can't - at least, not 100% of the time. With that said, brand managers often face more trepidation than legal professionals when it comes to evaluating brand names.

Without an in-depth understanding of trademark law, they run into three common problems:

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The IP Office of the Future

For the IP offices around the globe, the need to maintain a clear and (perhaps more crucially) effective register that meets the often conflicting needs of trademark owners, poses an ever-increasing challenge. This challenge has been exacerbated by the advent of the information age, millennial attention spans, often quicker brand life-cycles and rapid globalisation of products that catch fire with consumers. Capitalisation of these fast-moving, multi-jurisdictional markets is increasingly problematic and frustrating for business owners confronted with a clearance and registration process often counted in months. 

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Explore Real A.I. at INTA

The legal industry is alive with discussions around the advent of legal technology and whether or not these changes mean that we will all be out of a job (or not - “Why AI will not replace lawyers”).

Artificial intelligence, machine learning, neural nets and deep learning have quickly become part of our vernacular. The debate rages on as to whether and how much of a threat that might pose.

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Technology and the Trademark Clearance Process

Much of the debate around coming legal technologies is strongly focused on the loss of jobs and the fears that lawyers may soon be replaced by chatbots.

The rate of technological advances in our world has accelerated over the years since the First Industrial Revolution and shows no sign of slowing down. Managing change effectively is challenging and becomes yet more challenging when speed is an element of the equation. Critical to change management is the issue of fear management.

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7 Things to Do In Barcelona (INTA Conference 2017)

Barcelona is a popular vacation destination for several good reasons.

The city's beautiful coastlines, scrumptious seafood, and awe-inspiring architecture provide a feast for the senses. Modern conveniences complement ancient beauty in the best possible way.

It's likely for these reasons, and more, that the International Trademark Association decided to hold its 139th annual meeting in Barcelona. The INTA Conference 2017 will host thousands of brand management, trademark, and other IP professionals from across the globe.

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How to Get the Most Out of INTA Conference 2017

People attend professional conferences for a variety of reasons.

Growing personal networks, staying abreast of industry trends, and garnering new clientele are all frequently cited motivators. While most of us attend conferences with similar expectations, we, unfortunately, don't all return home feeling those expectations have been met.

Sometimes the culprit is the event itself: uninteresting speakers, poor accommodations, and bad weather can all impact quality. However, more often than not, the real problem stems from lacking a solid game plan as an attendee.

Thankfully, that doesn't have to be you.

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How To Claim a Trademark on the Top 6 Social Media Platforms

Are you protecting your brand on social media?

While your company marketing department might not be relying on the likes of Facebook, Twitter, or LinkedIn today, they very well could be in the future.

Look around the web, and you'll find everyone from supermarkets to manufacturers successfully implementing social media strategies. With that said, it's imperative for companies to immediately claim brand trademarks on social media, regardless of whether or not they have immediate plans to utilize the platforms.

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6 Frustrating Ways to Lose Your Trademark Rights

What happens after you register a trademark?

The application gets approved, the registration certificate gets filed in a drawer somewhere, and everyone goes back to work.

The in-house counsel who worked hard managing the application will quickly move on to other tasks. As the saying goes: “Out of sight, out of mind.”

The inconvenient truth is that trademark ownership isn't like home ownership—it's a lot more like renting.

You, the trademark holder, have agreed to care for your mark in exchange for exclusive rights. Fail to manage that mark properly, and you risk forfeiting those rights.

But what exactly does caring for a trademark look like?

In this article, we'll reveal six possible ways your company could lose trademark rights and how to reduce the likelihood of that happening.

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