Colour plays an important role in the lifecycle and promotion of brands, making them an instantly recognisable identifier of source that transcends language and cultural difficulties globally. Consequently, the attraction of colours as part of your logo, or indeed as an identifier in their own right, is increasing. However, the registration of a particular colour for your brand is fraught with challenges and even more so on an international stage.
In recent times, brands have struggled to establish or maintain their colour trademarks on both sides of the pond with the US and Europe taking disparate views on the criteria to establish the validity for a colour to act as a trademark for any particular company. A viewpoint largely held in common across many regions is that the registration of any particular colour as an identifier for any particular company in a particular industry or field will necessarily limit the ability of other companies to use colours to distinguish themselves in the marketplace. It is not widely held that the greater interest is served by freely perpetuating this restriction.