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Who is the Best Trademark Attorney in NYC?

Intellectual property is a crucial asset for many types of businesses.

Due to the technological expansion of commerce, protecting the value of trademarks, designs, copyrights, and patents has become exceedingly complex. Because of this, top companies turn to top attorneys for support.

Having worked with many trademark attorneys over the years, the best ones have a few things in common:

  1. Vision - to see how a company can leverage trademark protections to gain greater control over commercial transactions (in ways the competitors may not have thought to do so).
  2. Experience - in handling multiple intellectual property issues—from application to litigation, and false advertising to domain disputes.
  3. Commitment - to creating win-win partnerships that provide the utmost value for all parties.

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How Much Does a Trademark Attorney Cost?

You can't do it all.

At some point, most corporations will have to rely on trademark attorneys for registering, and protecting trademarks. It’s a multi-step process, requiring unwavering attention to detail, and intimate knowledge of the culture, laws, and languages of the region in which you want to register. Your company may not have the manpower or the skill-set to get these complex jobs done solely in-house.

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Trademark Monitoring: Should You Be Watching ALL Your Marks?

Yes, trademark monitoring should NOT be limited to "crown jewel" marks.

Interestingly, that is exactly what most large corporations do - focus on their top 10-20 marks while ignoring the rest. At this point, most of our new clients express a similar sentiment:

Hold on. We're a HUGE company. We couldn't possibly monitor all of our brands with our current budget, staff, and time constraints.

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The In-House Trademark Attorney's Guide to Reducing Expenses

Trademark law has changed in recent years.

And we're not just talking about the laws themselves, though many countries have undergone massive changes in legislation.

We mean the amount of money, time, and effort required to conduct a thorough risk-assessment. If you're a trademark lawyer who began his or her career pre-Internet, you know exactly what we're talking about.

In the early 2000s, the Internet opened the doors to something we now take for granted: A global economy with business opportunities beyond our predecessors' wildest dreams. But it also paved the way for something we didn't want: An increasingly complex trademark clearance process.

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Are You Making These 5 Costly International Trademark Search Mistakes?

$30,000—that's the typical cost of ONE global trademark search.

Want a legal analysis on top of that? Expect to pay an additional $10,000.

They say, "You get what you pay for." And, in many ways, that is true—outsource to a legacy provider and you can move forward with your trademark selection with a high-degree of confidence.

But that's only if your candidate is found to be low-risk. Unfortunately, there are NO REFUNDS for candidates that are deemed high-risk.

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5 Essential Steps to Protecting a Trademark

Losing a trademark battle can have devastating effects on your business.

Fighting to protect a trademark in court is also expensive and time-consuming.

The monetary cost is excruciating, the attention can be disastrous, and you could be forced to rework your entire marketing strategy.

Protecting your trademarks is a never-ending battle—but a lot of companies make it harder than it has to be or they fail to effectively monitor their trademarks, leaving themselves vulnerable. It doesn't have to be this way.

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5 Factors to Consider Before Buying a Trademark

So, you have your name.

Everyone is excited about it.

All you need to do now is register, right?

WRONG...

Before filing that application, we recommend taking a moment and reevaluating your name selection against some commonly overlooked criteria.

Unfortunately, jumping too quickly from trademark search to trademark application is common. After all, the typical U.S. timeline from filing to approval is 6 to 8 months. While we can all relate to wanting to get our ideas finalized, overlooking red flags may just cause more time delays in the long run.

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5 Tips For Getting the Best Global Trademark Search Results

The trademark search process can be broken down into two parts:

  1. Identifying exact and similar marks from both government databases and common law sources.
  2. Organizing those results into a report of overall risk assessment.

There are probably as many different ways to approach the above steps as there are brands in existence! We've consulted with numerous companies over the years—each with their own systems in place for getting it done.

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Global Trademark Search: When DIY Is Your Best Option

"Knowledge is power."

It's an encouraging euphemism spoken quite frequently.

Unfortunately, the phrase often contains an unspoken message: Certain knowledge is only made available to certain people, and that is how the few stay so powerful.

Evidence of this phenomena is seen in many facets of life. Though, in some cases, the difficulty in obtaining knowledge has been made intentional, this does not need to be the case with trademark search and registration processes. Especially, when it comes to compiling global trademark search results into accurate risk assessments.

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Inside Counsel's Guide to Managing Multiple Trademarks

Sometimes things fall through the cracks.

Even the most conscientious of employees will occasionally have an oversight.

Unfortunately, the freedom to make such mistakes does NOT exist within your organization's legal counsel. With thousands (if not millions) of dollars on the line, the pressure to leave no stone unturned can be HUGE.

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