Blog

Eat, Sleep, Work(out), Repeat

As our stores, restaurants and public recreational areas continue to close during the current global crisis that we are experiencing today, it may not be as easy to look after your physical and mental health. Nutrient-rich products aren't always readily available in our stores, s…

Trademarks That Are Bang On-Trend in 2020

Every decade has its fads and crazes and so product trends are continually shifting. What’s hot now may not necessarily be in vogue in a year or even a month’s time. Lava lamps, toy company Mattel’s “Hot Wheels”, Hasbro’s electronic game “Simon”, Mars Inc’s “HubbaBubba”, Hacky Sa…

6 Brands That Are Literally Moving With the Times

At a very basic level a logo is a symbol made from an image and text that enables us to identify brands that we are fond of. It is a visual trademark. A logo helps your brand to stand out from the competition, identify key information about your business and also build brand reco…

Guide To Working Remotely For Trademark Professionals

In the light of rapidly changing work situations due to COVID-19, trademark professionals may now be considering working from home or their organization might be introducing a remote work policy for the very first time. Remote working can help to protect the welfare of your famil…

Money Money Money

ABBA sang about it. So did Simply Red. Wars have been fought over it, and it motivates us to get out of bed in the morning and labor for eight hours a day.

Covid-19: How we are continuing to help you create and protect your brands

The coronavirus (COVID-19) outbreak has been declared a pandemic by the World Health Organization, causing massive impact on our lives, families and communities. And, we know that businesses and trademark professionals all over the world are today facing many significant challeng…

☘️ St.Patrick's Day - A Global Celebration in Trademarks ☘️

Thanks to the survival of his autobiography, much is known about the life of St Patrick. It is thought his real name was probably Maewyn Succat. Born in Roman Britain, he was kidnapped by Irish pirates and sold into slavery as a herdsman. Six years later he escaped on a boat back…

Nostalgic Trademarks

English writer, A. A. Gill described nostalgia as "the warm, crumbly, honey-coloured, collective 'yesterday' with its fond belief that everything was better back then…". Nostalgia tugs at our soul, tearing us away from the frantic present and uncertain tomorrow and gently guiding…

A Tale Of Two USPTO Registers

The United States remains the leader when it comes to the world economy and for many businesses who are scaling up, entering the US market with their goods or service is the holy grail. 

Playing The Game

With the eSports industry expected to hit a value of $1.5 billion this year, companies are scrambling to register trademarks to protect their brands. The recent INTA Europe Conference 2020 in Madrid was focused on the convergence of the sports and eSports industries. However, wit…