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5 Essential Steps to Protecting a Trademark

Losing a trademark battle can have devastating effects on your business.

Fighting to protect a trademark in court is also expensive and time-consuming.

The monetary cost is excruciating, the attention can be disastrous, and you could be forced to rework your entire marketing strategy.

Protecting your trademarks is a never-ending battle—but a lot of companies make it harder than it has to be or they fail to effectively monitor their trademarks, leaving themselves vulnerable. It doesn't have to be this way.

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5 Factors to Consider Before Buying a Trademark

So, you have your name.

Everyone is excited about it.

All you need to do now is register, right?


Before filing that application, we recommend taking a moment and reevaluating your name selection against some commonly overlooked criteria.

Unfortunately, jumping too quickly from trademark search to trademark application is common. After all, the typical U.S. timeline from filing to approval is 6 to 8 months. While we can all relate to wanting to get our ideas finalized, overlooking red flags may just cause more time delays in the long run.

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5 Tips For Getting the Best Global Trademark Search Results

The trademark search process can be broken down into two parts:

  1. Identifying exact and similar marks from both government databases and common law sources.
  2. Organizing those results into a report of overall risk assessment.

There are probably as many different ways to approach the above steps as there are brands in existence! We've consulted with numerous companies over the years—each with their own systems in place for getting it done.

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Global Trademark Search: When DIY Is Your Best Option

"Knowledge is power."

It's an encouraging euphemism spoken quite frequently.

Unfortunately, the phrase often contains an unspoken message: Certain knowledge is only made available to certain people, and that is how the few stay so powerful.

Evidence of this phenomena is seen in many facets of life. Though, in some cases, the difficulty in obtaining knowledge has been made intentional, this does not need to be the case with trademark search and registration processes. Especially, when it comes to compiling global trademark search results into accurate risk assessments.

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Inside Counsel's Guide to Managing Multiple Trademarks

Sometimes things fall through the cracks.

Even the most conscientious of employees will occasionally have an oversight.

Unfortunately, the freedom to make such mistakes does NOT exist within your organization's legal counsel. With thousands (if not millions) of dollars on the line, the pressure to leave no stone unturned can be HUGE.

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4 Considerations Before Purchasing a Dead Trademark

Finding the ideal trademarks for your business can be grueling.

In a global economy that’s growing every day, the opportunities to seize the marks you want without creating a likelihood of confusion with an existing trademark is steadily shrinking.

When you find a mark you like, it can seem like an opportunity too good to pass up. The issues start when these perfectly matched marks are dead or abandoned.

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7 Mistakes to Avoid When Choosing a Product Brand Name

A rose by any other name would smell as sweet.

William Shakespeare wrote that...

He obviously never tried to sell Pee Cola to tourists in Ghana =)

The reality is – names do affect perception.

The instant we hear a new word our brains immediately go to work trying to make sense of it: Does it sound like something we've heard before? What does it remind us of? How does it feel?

That is, if we care enough to focus on the name in the first place! Companies of all sizes routinely underestimate the importance of the naming process. Understandably, executives want to release their products and services into the marketplace as soon as possible.

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Are You In Danger of App Store Trademark Infringement?

There's an app for that...

You're probably familiar with the popular catchphrase. It can be found in a variety of creative memes across the Internet.

But did you know the combination of words has actually been trademarked since 2009? When the U.S. Patent and Trademark Office granted Apple rightful ownership.

Obviously, the trendsetting company knew a good thing when they saw it.

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All You Want for Christmas: The Best Trademark Search Tool (and Socks)

One can never have too many pairs of socks.

Whether there really is an invisible dryer monster who eats them one at a time or your dog is secretly stockpiling them because he loves your scent so much...

"Boring socks" are a gift that will be received with genuine enthusiasm by most adults. But if you're looking to gift your coworkers with something more substantial than socks this holiday season, we understand.

All You Want for Christmas: The Best Trademark Search Tool

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How to Come Up With a World Class Brand Name

We've been here for 10 hours!

Brainstorming ideas for a new company name has us on the edge.

A wadded up pile of papers clutters the corner.

An empty pot of coffee sits on the table.

Seven coworkers stare bleary-eyed into the distance.

This morning, our trademark attorney called with some terrible news:

  • Our 1st choice brand name was deemed "high risk."
  • Our 2nd choice had an unfavorable meaning in Swahili.
  • And no one on the legal team liked our 3rd choice (we don't either).

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