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3 Smart Ways To Clear Your Brand Name

by Gökçen Uzer Çengelci
Did you know almost 4.57 billion people are active Internet users today? A myriad of mobile apps that enable users to create and share content have been part of our daily lives for a long time. And, needless to say, these powerful social media tools also enable both people and bu…

Which Trademarks Help Boost Your Immunity Against Disease?

by Gokcen Uzer Cengelci / Lisa Wright
Are you a tomato or a hamburger? It has long been known that you are what you eat and that our bodies contain similar nutrients to the products that we consume. And, nutrition has long been closely linked to immunity. People who are more poorly nourished are at a greater risk of …

Trademark Class 5 Goods Appeal To Both Average And High Attention Consumers

by Önder Erol Ünsal
A look at the NOSTER - FOSTER Decision of the General Court of the Court of Justice (T-550/19) In Turkey we encounter a cliché judgement when examining the likelihood of confusion among trademarks when it comes to goods in class 5 of the Nice classification,“The consumer segment …

7 Important Vaccines And Their Trademarks

by Lisa Wright
It is not often all countries of the world are united in wanting the same thing, but all highly anticipate a vaccine for COVID-19. And finally, in mid-July 2020, we had some good news.   Results from a team at the University of Oxford show that its vaccine – co-developed with the…

Global Pharmaceutical Sector Sees Surge In 2020 Trademark Applications

by Lisa Wright & Elena Gorbatenko
As of mid July 2020 an estimated 13.1 million cases of COVID-19 have been confirmed worldwide, since the virus was first identified in Wuhan, China, in December 2019. The World Health Organization (WHO) declared the outbreak a Public Health Emergency of International Concern on 3…

Understanding Bad Faith In EU Trademark Law

by Lisa Wright
Running analysis on trademark activity in the European Union over the last decade, from 2010 to 2019, reveals that the market appears extremely healthy. The volume of new applications is growing steadily and at a relatively rapid rate. 

How Trademark Attorneys Can “Name-Check” Themselves

by Gokcen Uzer Cengelci / Lisa Wright
Did you know that you may have been catfished? According to Oxford Languages the definition of the verb to catfish is “to lure (someone) into a relationship by means of a fictional online persona”. The act of catfishing is commonly associated with social media profiles, such as F…

How Distinctive Is Your Own Name?

by Gokcen Uzer Cengelci / Lisa Wright
“What’s in a name? That which we call a rose by any other name would smell as sweet”. This profound quotation from the tragedy ‘Romeo and Juliet’ by English playwright William Shakespeare suggests that names themselves do not hold worth nor meaning - they simply act as labels to …

A Question Of Faith

by Gökçen Uzer Çengelci
On the issue of bad faith trademarks in the European Union, Advocate-General Sharpston, in her Opinion in Chocoladefabriken Lindt & Sprüngl v OHIM  stated:

Building A Diverse And Inclusive Work Culture

by Krista Nikkari
Do you know the difference between diversity and inclusion? They are often mentioned together and maybe that’s the reason they are often mistakenly presumed to be the same thing -  but they are actually two very different things!

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