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Opportunities And Challenges In IP Valuation Services

The shift towards a global, digital economy has resulted in the demise of some of the traditional assumptions about measuring the value of a business. Globalization, coupled with a fast-emerging digital economy geared towards service and technology markets, has accelerated this c…

Protecting Sports Intellectual Property in Football Nets Many Benefits

Saturday, May 29, 2021, sees the final match of the UEFA Champions League. Will you be supporting Chelsea or Manchester City? Regardless of which team comes out on top, the event will be enjoyed by millions of fans who have waited for their team to reach the pinnacle of the Europ…

Logo Branding Challenges In The Pharmaceutical And Healthcare Industry

Companies have used IP branding techniques such as word marks and logos for many decades as a means of achieving a competitive advantage. While all potential trademarks face similar challenges in terms of development and registration, there are several unique issues facing those …

IP Opportunities And Challenges In The Filmmaking Industry

The 93rd Academy Awards take place on Sunday, April 25, 2021 and will honor the movies released in 2020. With nominees for Best Picture including The Father, Judas and the Black Messiah, Mank, Nomadland, and Promising Young Woman, it will be a very tough call for the Academy to c…

Trademarks Protecting The Future of Pharma Innovation

In recent decades, the pharmaceutical industry has contributed significantly to the great strides that have been made against diseases including; cancer, HIV/Aids, and tropical diseases such as malaria. In 2020, when the world was engulfed by the COVID-19 pandemic, pharma compani…

The Impact Of The Brexit Deal On IP Professionals And Trademark Owners

For IP professionals and trademark owners, Brexit and the EU-UK Trade and Cooperation Agreement, agreed to on December 24, 2020, impacts both the right to access EU markets and the registration of trademarks. In this article, we examine what the Brexit deal will mean for IP profe…

100-Year-Old Trademarks in 2021

A trademark registration search can reveal many insights to brand owners. It can be used to gather competitor intelligence, or to detect similar or identical trademark applications in time to file an observation or opposition. At TrademarkNow, we also like to run trademark search…