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3 New Year’s Work Resolutions Worth Keeping

Did you know that it is now possible for trademark professionals to boost their productivity, by spending less time on routine tasks at work? We would all probably like to stress less in 2020 and here are a few tips that can help you to work smarter and be a better business partn…

7 Trademark Organizations Who Are Evolving The Learning Landscape

Trademark law can be entertaining and it is often in the news. Cases can be riveting, for example, take the recent case involving dairy and oat-milk major players Arla v Oatly.  Heavy hitting dairy producers, Arla’s marketing campaign slogan was used as a trademark by one of thei…

100 Year Old Trademarks in 2020

At the beginning of each year, it has become customary for TrademarkNow to celebrate the outstanding and unique centurial anniversaries of trademarks that have remained valid over the past 100 years. So as we embark upon the third decade of this century and begin the 2020s, it se…

5 Trademark Industry Trends to Watch in 2020

In the IP industry trends are important for a company's success and sustainability, as they are in all industries. IP law directly serves trade and the existence of intellectual property rights is directly related to the business activities of companies. In that sense, the IP ind…

The Top Five Trademark Law Developments In 2019

As we leave the last month of this turbulent decade, it is fascinating to look back at the most significant developments. Imagine going back in time to 2010 and telling someone that over the next ten years, their phone would run almost every aspect of their life (and consume most…

2.5 Million Reasons Why You Need A Trademark Attorney

From the outside, the process of federal trademark registration in the U.S. appears to be a relatively straightforward one. You create a product or service. Give it a name. Decide that you need to protect that name. Run some clearance searches. Discover that your name is not quit…

9 Trademarked Holiday Names - Who Owns Christmas?

These days it seems like the holiday season is always upon us. Starting on the very first day of the year and ending on New Year’s Eve, we are spoiled for choice when it comes to celebrations! However, along with the lighter side of marking the moment with family and friends, the…