Blog

100-Year-Old Trademarks in 2021

January 21, 2021 by Lisa Wright

A trademark registration search can reveal many insights to brand owners. It can be used to gather competitor intelligence, or to detect similar or identical trademark applications in time to file an observation or opposition. At TrademarkNow, we also like to run trademark search…

Five Resolutions For Trademark Professionals To Mark The New Year!

January 14, 2021 by Lisa Wright

While the New Year is traditionally a good time to reflect upon your career and work achievements, considering how to improve those more conventional work practices that make everything run smoothly but are far from glamorous can often be sidelined. However, it is these data-inte…

An Innovative Trademark Protection Strategy For All Brand Stewards

December 11, 2020 by Craig Bailey

One of the first questions asked by trademark owners when a trademark watch service is recommended to them by counsel is: “I have a registered trademark, why do I need a monitoring service? Is it not protected automatically?” The short answer is “No”. Trademark registration is on…

Human Expertise and Machines Working In Perfect Harmony

December 3, 2020 by Lisa Wright

Robots taking over the world and super computers replacing the human brain? Artificial intelligence (AI), deep learning, and machine learning have consistently made headlines since the advent of the Internet in the late 1960s.

2021 Looks Bright For The Trademark Industry

November 25, 2020 by Gökçen Uzer Çengelci

After months of planning and a big shift to a new status as a virtual conference, INTA’s 2020 events began with its yearly Leadership Meeting on Friday, November 13th. The Annual Meeting section then officially opened on Monday, November 16th, with CEO Etienne Sanz de Acedo stati…

E-Commerce, Counterfeits, And The Holiday Season

November 19, 2020 by Daniel Bennett

While holiday season shopping events such as Black Friday and Cyber Monday present excellent opportunities for genuine brands, they also come attached with a risk from increased IP infringement.

INTA 2020 Virtual Conference - Coming Soon!

November 12, 2020 by Olli-Joonas Juuso

INTA is going virtual this year and more than 3,300 attendees have registered to take part in this innovative Annual Meeting and Leadership Meeting. You can get a sneak peek of what to expect at the two events now courtesy of the INTA Daily News.

3 Ways To Mark Love Your Lawyer Day

November 6, 2020 by Lisa Wright

Love Your Lawyer Day falls on the first Friday in the month of November every year. Founded in 2001 by attorney and legal marketing expert, Nader Anise, this unique event has become a popular way of celebrating the work that legal professionals carry out on behalf of their client…

Holiday Trademarks – Trick or Treat?

October 29, 2020 by Illiana Soto and Lisa Wright

Halloween is fast approaching and can be big business for brand owners. According to the National Retail Federation’s Annual Survey, in the United States alone, $2.6 billion is spent annually on candy and popcorn, but additional Halloween purchases for costumes, decorations, and …

An EORI Number Is Now Mandatory For New Customs Applications For Action

October 22, 2020 by Gokcen Uzer Cengelci / Lisa Wright

Customs enforcement is just one type of IP enforcement action (perhaps the most actively used) and arguably the most important one for stopping the export-import of counterfeit products.