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Trademarks Protecting The Future of Pharma Innovation

In recent decades, the pharmaceutical industry has contributed significantly to the great strides that have been made against diseases including; cancer, HIV/Aids, and tropical diseases such as malaria. In 2020, when the world was engulfed by the COVID-19 pandemic, pharma compani…

The Impact Of The Brexit Deal On IP Professionals And Trademark Owners

For IP professionals and trademark owners, Brexit and the EU-UK Trade and Cooperation Agreement, agreed to on December 24, 2020, impacts both the right to access EU markets and the registration of trademarks. In this article, we examine what the Brexit deal will mean for IP profe…

100-Year-Old Trademarks in 2021

A trademark registration search can reveal many insights to brand owners. It can be used to gather competitor intelligence, or to detect similar or identical trademark applications in time to file an observation or opposition. At TrademarkNow, we also like to run trademark search…

Five Resolutions For Trademark Professionals To Mark The New Year!

While the New Year is traditionally a good time to reflect upon your career and work achievements, considering how to improve those more conventional work practices that make everything run smoothly but are far from glamorous can often be sidelined. However, it is these data-inte…

An Innovative Trademark Protection Strategy For All Brand Stewards

One of the first questions asked by trademark owners when a trademark watch service is recommended to them by counsel is: “I have a registered trademark, why do I need a monitoring service? Is it not protected automatically?” The short answer is “No”. Trademark registration is on…

Human Expertise and Machines Working In Perfect Harmony

Robots taking over the world and super computers replacing the human brain? Artificial intelligence (AI), deep learning, and machine learning have consistently made headlines since the advent of the Internet in the late 1960s.

2021 Looks Bright For The Trademark Industry

After months of planning and a big shift to a new status as a virtual conference, INTA’s 2020 events began with its yearly Leadership Meeting on Friday, November 13th. The Annual Meeting section then officially opened on Monday, November 16th, with CEO Etienne Sanz de Acedo stati…