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Insights into legal technology and the way our products help companies with intelligent trademark analysis.

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How to Find the Best Trademark Attorney: 7 Questions to Ask

While there may not be as many trademark attorneys as there are dentists, there are enough to make you wonder: Am I working with the best?  What is their experience? How would I even know?.. when evaluating potential candidates, many factors must be considered. After all, this person is being entrusted with a high level of responsibility.

Choosing the right Trademark Attorney isn't easy, checking these 7 things should help you make the right decision...

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The China Trademark Registration Process Cheatsheet

Registering trademarks internationally is smart.

Whether you are currently selling overseas, or are simply open to the possibility, covering your bases ahead of time is essential.

And, if you are one of the many U.S. companies planning to partner with Chinese retailers, manufacturers and subcontractors in the near future, you DEFINITELY want international protection.

When IS the right time to register in China?

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Do You Know What These Famous Brand Names Mean?

Choosing a new brand name isn't easy:

  • It must be unique,
  • It must capture the essence of what you do,
  • And there must NOT be a similar one already in use.

Checking off all of the above will produce a good trademark name.

But what if being good isn't good enough...

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How Much Do Online Trademark Search Services Cost?

If only we could get everything we need from a free database!

If you or someone on your team has ever uttered the above phrase, you're not alone. Conducting a traditional trademark clearance search is expensive.

But, as every trademark attorney knows, free databases lack the functionality needed to conduct thorough search clearances. Although databases like SPTO, TESS, WIPO, and EUIPO have accurate information, they lack the annotative, reporting and search history functionality needed to get the job done.

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How to Do a Better Trademark Search: Getting it Right the First Time

Artificial intelligence (AI) has become standard in healthcare, finance, and countless other industries. Polydimensional algorithms are used to assess a customer's qualification for a credit card, mortgage, or optimal dosages for an antibiotic prescription. However, the legal technology field has lagged significantly in its adoption of AI for risk assessment and decision making.

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The 5 Most Common Trademark Search Mistakes You Should Avoid

Choosing a brand name is similar to choosing a baby name—only harder.

Fall in love with the name Madison, Charlotte, or Emma? No problem. Your child might encounter others in her class with the same name, but no one will sue you for it.

Of course, such similarities are not tolerated in the business world where money is on the line for brands, products, and services. Put simply, if you care about your name, you must register its trademark. And while common law does offer some protection, it isn't wise for any business to rely solely on it. Should you ever choose to expand your offerings outside of your region, you will risk trademark infringement.

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Trademark Clearance Search: Minimizing Risk When Choosing a Brand Name

Let's be honest, everyone finds themselves in situations where they are tempted to cut corners.

And sometimes that can actually be a good thing, Responsible for preparing 100 gift baskets that must be tied with 100 ribbons in an hour? Throw out the extravagant example decor in favor of a simpler bow-tie you can pull off.

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U.S. Trademark Classes vs. International Trademark Classes Cheat Sheet

Do you need to file your trademark according to the U.S. trademark classification system?

No—in September 1973, the U.S. classification system was replaced with the International Classification of Goods and Services for the Purposes of the Registration of Marks. The same 45 Nice Categories of goods and services (named after the city of Nice, France, where the first classes were negotiated) have since been used in both Europe and the United States.

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