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Immoral, Scandalous And Disparaging Trademarks

Did you know that in the recent past immoral, scandalous, or disparaging categories of marks could never be protected as trademarks, even after being used in the marketplace?

3 Brands That Fight Loneliness

There are times in life when we will all feel lonely or isolated. Stressful events, such as the current COVID-19 pandemic and the new travel restrictions that are in place for many of us may mean that we are also now feeling emotionally cut off from family and friends and feeling…

How To Secure A Trademark Application Filing Date – And Secure The Gift Of Time!

Did you know that there are some universal essential requirements when filing your trademark application - but it is unnecessary to always pay fees upfront. Therefore, it is possible to secure that important filing date without having to lay out fees should your decision to pursu…

Trademark Similarity - It’s Not As Simple As Apples And Oranges

Do you know the idiom of “apples and oranges”? It is commonly used to describe two things that are fundamentally different and therefore unable to be compared. This metaphor for dissimilarity actually appeared way back in the 17th century in John Ray's proverb collection of 1670 …

Distinctiveness v Descriptiveness In Trademark Law

Deciding on a business trademark can be a minefield for the uninitiated. Simply running a quick Google search to see if your prospective mark has been used by any other organization will not be enough to protect you from a filing objection.

3 Smart Ways To Clear Your Brand Name

Did you know almost 4.57 billion people are active Internet users today? A myriad of mobile apps that enable users to create and share content have been part of our daily lives for a long time. And, needless to say, these powerful social media tools also enable both people and bu…

Which Trademarks Help Boost Your Immunity Against Disease?

Are you a tomato or a hamburger? It has long been known that you are what you eat and that our bodies contain similar nutrients to the products that we consume. And, nutrition has long been closely linked to immunity. People who are more poorly nourished are at a greater risk of …

Trademark Class 5 Goods Appeal To Both Average And High Attention Consumers

A look at the NOSTER - FOSTER Decision of the General Court of the Court of Justice (T-550/19) In Turkey we encounter a cliché judgement when examining the likelihood of confusion among trademarks when it comes to goods in class 5 of the Nice classification,“The consumer segment …